Lab Not the full guidelines Try before you ship

Made Visible

Flip the ground. Copy a hex. Grab a logo. The long rules live in the guidelines. This page is for poking at the system.

Start a Sprint Full guidelines All logo files

Ground

Paper, Ink, or Signal. The whole page follows.

Color

The five colors we actually use

Click a card to copy the hex. Highlights use Signal. Never Signal Deep.

Secondary

Surfaces first, then counter-colors. Smaller chips, same click-to-copy.

Surfaces

Counter-colors

Type

Three fonts, clear jobs

Archivo for structure. Serif for voice. Mono for the small print.

Display Impossible to ignore
Serif Good but overlooked.
Body Agency-grade systems. Solo-operator speed.
Mono v6 · Two Peaks · 2026

Highlight

Signal has one job

One thing impossible to miss. Everything else quieter.

We take companies that are good but invisible and make them hard to look past.

Highlight chip Default Outline Graphite plate

Signal on Paper disappears

Small Signal needs an ink keyline or a Graphite plate. Big Signal blocks can sit bare.

Sprint progress 72%

Logo

Pick a ground, then download

Keys 1 2 3 also work. SVG for edit, PNG for decks, transparent PNG for overlays.

Two Peaks on Paper Default lockup. Ink peaks and Archivo 900 on Paper.
Download SVG Download PNG Transparent PNG Full pack (.zip)

In use

Where the mark lands

Letterhead, avatar, marker. Same system, different volume.

MADE VISIBLE
Brand · Social · Sites
Stationery Ink on Paper. Soft enough for a letterhead.
Social avatar Signal peaks on Ink. Just the mark.
MADE VISIBLE
Marker plate Full Signal block, ink edge. Meant to shout.

Voice

How we talk

Short. Direct. No agency fog.

Sharp Founder-clear No fluff Show the work
We make it obvious. The promise is in the words, not a deck.
Agency-grade. Solo speed. Both sides of the brief, shipped in days.
Do

"From overlooked to unmistakable in 14 days."

Don't

"Leveraging synergies to elevate your brand presence."

Offers

What we sell

Three fixed scopes. No endless menu.

Visibility Sprint Lead with this

01

  • Positioning + identity direction
  • A brand system you can actually run
  • Social and web starting point
Always-On Social Retainer

02

  • Organic social and content
  • Audience growth that sticks
  • Monthly cadence, not one-off posts
All three offers See the work

Rules

Hard lines

Break these and it stops looking like us.

  • Signal is the only highlight fill. Signal Deep is for hover and thin accents only.
  • Bare Signal on Paper needs an ink keyline or a Graphite plate, unless the Signal area is big enough to read as a plate.
  • One logo expression per surface. Don't stack Reveal on Marker.
  • Archivo 900 for the wordmark. Don't redraw the peaks.
  • When unsure, open the guidelines. This page is the shortcut.

Controls

Quick actions

Things you need mid-build.

Need every file?

The logos page has every expression. This lab only shows the three grounds you'll use most.

Open logo sheet Download full pack
Lab · noindex

Liked the denser read?

Use this when you want to poke around. Ship from the guidelines. Building a client brand next? Start a Sprint.

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labs · /brands · compare with /brand-guidelines