/* Made Visible — Brand System */

:root {
  /* Color — Brand Guidelines v2 */
  --ink: #0E0E0C;
  --ink-2: #17170F;
  --ink-soft: #6B675C;
  --paper: #EFEDE6;
  --paper-2: #E5E2D8;
  --signal: #CBFF1F;
  --signal-deep: #9ED000;
  /* Highlight tokens — Signal only; never Signal Deep (see .cursor/rules/brand-highlight-color.mdc) */
  --highlight: var(--signal);
  --highlight-fg: var(--ink);
  --highlight-on-signal: var(--ink);
  --highlight-on-signal-fg: var(--paper);
  /* Ink on signal — never paper (brand ground rule for fills and chips) */
  --on-signal: var(--ink);
  /*
   * Accent rule (single truth): Signal and Paper share similar luminance.
   * On paper, thin accents (underlines, hovers, 1px borders, small label type)
   * use Signal Deep — full Signal disappears at line weight.
   * Fills and chips (secnum, buttons, marker plate) keep full Signal.
   * Highlights (.hl, ::selection) use --highlight (Signal only) — never Signal Deep.
   * Dark grounds override --signal-accent to full Signal (see below).
   */
  --signal-accent: var(--signal-deep);
  --muted: #6B675C;
  --line: rgba(14, 14, 12, 0.18);
  --hair: rgba(14, 14, 12, 0.18);
  --hair-inv: rgba(239, 237, 230, 0.2);
  --ghost: rgba(14, 14, 12, 0.16);

  /* Typography */
  --font-display: "Archivo", system-ui, sans-serif;
  --font-mono: "IBM Plex Mono", ui-monospace, monospace;
  --font-accent: "Instrument Serif", Georgia, serif;
  --font-body: "Archivo", system-ui, sans-serif;

  /* Scale */
  --text-xs: 0.75rem;
  --text-sm: 0.875rem;
  --text-base: 1.0625rem;
  --text-lg: 1.25rem;
  --text-xl: clamp(2rem, 4vw, 3rem);
  --text-display: clamp(3.5rem, 10vw, 6.5rem);
  --text-mark: clamp(4rem, 15vw, 11.875rem);

  /* Spacing */
  --space-1: 0.25rem;
  --space-2: 0.5rem;
  --space-3: 0.75rem;
  --space-4: 1rem;
  --space-5: 1.5rem;
  --space-6: 1.75rem;
  --space-8: 2.5rem;
  --space-10: 3.25rem;
  --space-12: 4.5rem;
  --space-16: 6rem;

  /* Layout */
  --max-width: 77.5rem;
  --header-height: 3.25rem;
  --radius: 2px;
  --anchor-line-width: clamp(5rem, 22vw, 8rem);
  --shell-padding: clamp(var(--space-4), 4vw, var(--space-8));
  --rule-color: var(--ink);
  --rule-color-inv: rgba(239, 237, 230, 0.2);
  --bp-sm: 479px;
  --bp-md: 767px;
  --bp-lg: 1024px;
  --bp-xl: 1200px;

  /* Motion */
  --ease-out: cubic-bezier(0.2, 0.7, 0.2, 1);
  --duration-fast: 120ms;
  --duration: 240ms;
}

*, *::before, *::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header-height) + var(--space-4));
}

body {
  margin: 0;
  font-family: var(--font-body);
  font-size: var(--text-base);
  line-height: 1.6;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  position: relative;
  overflow-x: hidden;
}

:where(
  a,
  button,
  input,
  textarea,
  select,
  .menu-toggle,
  .color-cand
) {
  touch-action: manipulation;
}

body.nav-open {
  overflow: hidden;
}

/* Dark grounds: full Signal reads at line weight */
:where(
  .panel-ink,
  .hero--bleed,
  .contact,
  .offers-section,
  .offers-section--page,
  .site-footer,
  .site-footer--dark,
  .moat-cards .card.us,
  .moat .row.us,
  .tile.ink,
  .tile.ink2,
  .app-social
) {
  --signal-accent: var(--signal);
}

/* Paper grain overlay — behind content so it doesn't darken header UI */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 0;
  opacity: 0.05;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  mix-blend-mode: multiply;
}

::selection {
  /* 0.99 alpha keeps Chrome from washing Signal into a Signal-Deep look */
  background-color: color-mix(in srgb, var(--highlight) 99%, transparent);
  color: var(--highlight-fg);
}

::-moz-selection {
  background-color: color-mix(in srgb, var(--highlight) 99%, transparent);
  color: var(--highlight-fg);
}

/* Signal-green grounds: ink selection (never Signal Deep, never signal-on-signal) */
.on-signal-ground::selection,
.on-signal-ground *::selection,
.sw-signal::selection,
.sw-signal *::selection,
.sw-signal-deep::selection,
.sw-signal-deep *::selection,
.panel-signal::selection,
.panel-signal *::selection,
.tile.signal::selection,
.tile.signal *::selection,
.r-sig::selection,
.r-sig *::selection {
  background-color: color-mix(in srgb, var(--highlight-on-signal) 99%, transparent) !important;
  color: var(--highlight-on-signal-fg) !important;
}

.on-signal-ground::-moz-selection,
.on-signal-ground *::-moz-selection,
.sw-signal::-moz-selection,
.sw-signal *::-moz-selection,
.sw-signal-deep::-moz-selection,
.sw-signal-deep *::-moz-selection,
.panel-signal::-moz-selection,
.panel-signal *::-moz-selection,
.tile.signal::-moz-selection,
.tile.signal *::-moz-selection,
.r-sig::-moz-selection,
.r-sig *::-moz-selection {
  background-color: color-mix(in srgb, var(--highlight-on-signal) 99%, transparent) !important;
  color: var(--highlight-on-signal-fg) !important;
}

img {
  display: block;
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
  text-decoration: none;
}

button, input, textarea, select {
  font: inherit;
}

/* ── Layout shell (motion.dev-inspired) ── */

.shell {
  max-width: var(--max-width);
  margin-inline: auto;
  padding-inline: var(--shell-padding);
  overflow-x: clip;
}

.rule {
  display: block;
  height: 1px;
  background: var(--rule-color);
  border: 0;
  margin: 0;
  padding: 0;
}

.rule--inv {
  background: var(--rule-color-inv);
}

.rule--full {
  margin-inline: calc(-1 * var(--shell-padding));
  width: calc(100% + 2 * var(--shell-padding));
}

/* Full-bleed section chrome — direct child of a section landmark, never inside .shell */
:is(.manifesto, .idea, .offers-section, .work, .approach, .contact) > .section-rule {
  display: block;
  width: 100%;
  height: 1px;
  margin: 0;
  border: 0;
  padding: 0;
  background: var(--rule-color);
}

:is(.manifesto, .idea, .offers-section, .work, .approach, .contact) > .section-rule--inv {
  background: var(--rule-color-inv);
}

:is(.manifesto, .idea, .offers-section, .work, .approach, .contact) > .section-hatch {
  position: relative;
  z-index: 0;
  height: 1.25rem;
  background: repeating-linear-gradient(
    -45deg,
    var(--ink) 0 1px,
    transparent 1px 6px
  );
  opacity: 0.15;
}

:is(.manifesto, .idea, .offers-section, .work, .approach, .contact) > .section-hatch--inv {
  background: repeating-linear-gradient(
    -45deg,
    rgba(239, 237, 230, 0.35) 0 1px,
    transparent 1px 6px
  );
  opacity: 0.35;
}

/* Gated behind .js-anim so rules stay visible when JS never runs. */
html.js-anim .rule[data-animate-line],
html.js-anim .hero-band-rule[data-animate-line],
html.js-anim .section-line {
  transform-origin: center;
  transform: scaleX(0);
  transition: transform 0.8s var(--ease-out);
}

html.js-anim .rule[data-animate-line].is-visible,
html.js-anim .hero-band-rule[data-animate-line].is-visible,
html.js-anim .section-line.is-visible {
  transform: scaleX(1);
}

/* Section openers are structural — always full bleed, never wait on scroll */
html.js-anim :is(.manifesto, .idea, .offers-section, .work, .approach, .contact) > .section-rule[data-animate-line] {
  transform: none;
  transition: none;
}

.section-intro {
  display: flex;
  align-items: center;
  padding-block: var(--space-4) var(--space-3);
}

.section-intro__label {
  display: flex;
  align-items: center;
  gap: var(--space-3);
  flex-wrap: wrap;
}

.section-intro__crumb {
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}

.section-intro__crumb::before {
  content: "> ";
}

.section-intro .secnum {
  margin: 0;
}

/* Section gate — compact CTA to full page */
.section-gate-row {
  display: flex;
  justify-content: flex-start;
  margin-top: var(--space-6);
  position: relative;
  z-index: 1;
}

.offers-section .section-gate-row {
  margin-top: var(--space-8);
}

.section-gate-row--tight {
  margin-top: var(--space-4);
}

.section-gate {
  display: inline-flex;
  align-items: center;
  gap: var(--space-3);
  width: auto;
  max-width: 100%;
  padding: 0.8rem 1.35rem;
  margin-top: 0;
  border: 1.5px solid var(--ink);
  border-radius: 0;
  text-decoration: none;
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  line-height: 1;
  color: var(--ink);
  background: var(--signal);
  cursor: pointer;
  box-shadow:
    3px 3px 0 -1px var(--ink),
    -3px -3px 0 -1px var(--ink);
  transition:
    background var(--duration-fast) var(--ease-out),
    color var(--duration-fast) var(--ease-out),
    border-color var(--duration-fast) var(--ease-out),
    box-shadow var(--duration-fast) var(--ease-out),
    transform var(--duration-fast) var(--ease-out);
}

.section-gate:hover,
.section-gate:focus-visible {
  background: var(--paper);
  color: var(--ink);
  border-color: var(--ink);
  outline: none;
  transform: translateY(-1px);
  box-shadow:
    4px 4px 0 -1px var(--ink),
    -4px -4px 0 -1px var(--ink);
}

.section-gate:active {
  transform: translateY(0) scale(0.98);
  box-shadow:
    2px 2px 0 -1px var(--ink),
    -2px -2px 0 -1px var(--ink);
}

.section-gate__text {
  font: inherit;
  letter-spacing: inherit;
  text-transform: inherit;
}

.section-gate__arrow {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 0.875rem;
  line-height: 1;
  transition: transform var(--duration-fast) var(--ease-out);
}

.section-gate:hover .section-gate__arrow,
.section-gate:focus-visible .section-gate__arrow {
  transform: translateX(3px);
}

.section-gate--inv {
  color: var(--paper);
  background: transparent;
  border-color: var(--paper);
  box-shadow:
    3px 3px 0 -1px var(--paper),
    -3px -3px 0 -1px var(--paper);
}

.section-gate--inv:hover,
.section-gate--inv:focus-visible {
  background: var(--signal);
  color: var(--ink);
  border-color: var(--signal);
  box-shadow:
    4px 4px 0 -1px var(--signal),
    -4px -4px 0 -1px var(--signal);
}

.section-gate--inv:active {
  background: var(--paper);
  color: var(--ink);
  border-color: var(--paper);
}

.frame {
  border: 1px solid var(--rule-color);
}

.frame--inv {
  border-color: var(--rule-color-inv);
}

.frame__bar {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  align-items: center;
  gap: var(--space-3);
  padding: var(--space-3) var(--space-4);
  border-bottom: 1px solid var(--rule-color);
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
}

.frame--inv .frame__bar {
  border-bottom-color: var(--rule-color-inv);
  color: rgba(239, 237, 230, 0.55);
}

.hatch-rule {
  height: 1.25rem;
  background: repeating-linear-gradient(
    -45deg,
    var(--ink) 0 1px,
    transparent 1px 6px
  );
  opacity: 0.15;
}

.hatch-rule--inv {
  background: repeating-linear-gradient(
    -45deg,
    rgba(239, 237, 230, 0.35) 0 1px,
    transparent 1px 6px
  );
  opacity: 0.35;
}

.col-grid {
  display: grid;
  gap: 0;
}

.col-grid--3 {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.col-grid > * {
  padding: var(--space-6);
  border-right: 1px solid var(--rule-color);
}

.col-grid > *:last-child {
  border-right: none;
}

.col-grid--inv > * {
  border-right-color: var(--rule-color-inv);
}

/* ── Brand components ── */

.hl {
  position: relative;
  display: inline;
  white-space: nowrap;
  isolation: isolate;
  color: var(--ink);
}

@media (max-width: 767px) {
  .hl {
    white-space: normal;
  }
}

/* Polished geometry: gentler skew and rotation, even vertical coverage,
   subtler corner variance — reads hand-swiped, not wobbly */
.hl::before {
  content: "";
  position: absolute;
  z-index: -1;
  left: -0.12em;
  right: -0.12em;
  top: 10%;
  bottom: 10%;
  background: var(--highlight);
  mix-blend-mode: multiply;
  transform: skewX(-8deg) rotate(-0.5deg);
  border-radius: 2px 5px 3px 4px;
}

/* On dark grounds: solid signal chip — multiply hides the highlight */
:where(.contact, .site-footer--dark, .hero--bleed, .panel-ink) .hl::before {
  mix-blend-mode: normal;
}

.mark {
  font-family: var(--font-display);
  font-weight: 900;
  line-height: 0.82;
  letter-spacing: -0.045em;
}

.mark .made {
  display: block;
  font-size: var(--text-mark);
  color: var(--muted);
}

.mark .visible {
  display: block;
  font-size: var(--text-mark);
  position: relative;
  width: max-content;
  max-width: 100%;
  overflow-wrap: anywhere;
}

.mark .visible .hl::before {
  top: 14%;
  bottom: 14%;
}

.logo {
  display: flex;
  align-items: center;
  font-family: var(--font-display);
  font-weight: 900;
  letter-spacing: -0.04em;
  line-height: 1;
}

.logo-v {
  display: flex;
  align-items: center;
  gap: 0.35em;
  font-size: var(--text-sm);
}

.logo-v--signal {
  white-space: nowrap;
}

.logo-text {
  display: inline-block;
  max-width: 10em;
  overflow: hidden;
  white-space: nowrap;
  vertical-align: bottom;
}

.site-header .logo-v--signal {
  font-size: 0.8125rem;
  letter-spacing: -0.03em;
  gap: 0.45em;
}

html:not([data-logo]) .logo-v:not(.logo-v--signal),
html[data-logo="reveal"] .logo-v:not(.logo-v--reveal),
html[data-logo="redact"] .logo-v:not(.logo-v--redact),
html[data-logo="signal"] .logo-v:not(.logo-v--signal),
html[data-logo="marker"] .logo-v:not(.logo-v--marker) {
  display: none;
}

html:not([data-logo]) .mark-v:not(.mark-v--signal),
html[data-logo="reveal"] .mark-v:not(.mark-v--reveal),
html[data-logo="redact"] .mark-v:not(.mark-v--redact),
html[data-logo="signal"] .mark-v:not(.mark-v--signal),
html[data-logo="marker"] .mark-v:not(.mark-v--marker) {
  display: none;
}

.logo-made {
  color: var(--muted);
}

.logo-vis .hl::before {
  top: 10%;
  bottom: 10%;
}

.logo-bar {
  display: inline-block;
  background: var(--ink);
  color: var(--paper);
  padding: 0.12em 0.4em 0.16em;
  line-height: 1;
}

.logo-open {
  letter-spacing: -0.03em;
}

.logo-v--redact {
  flex-direction: column;
  align-items: flex-start;
  gap: 0.15em;
  line-height: 0.9;
}

.logo-live-dot {
  width: 0.55em;
  height: 0.55em;
  background: var(--signal);
  /* Signal never sits bare on paper — ink keyline per brand ground rule */
  border: 1px solid var(--ink);
  border-radius: 50%;
  flex-shrink: 0;
  animation: live-dot-paper 2.4s ease-out infinite;
}

/* Lime pulse reads on ink grounds */
@keyframes live-dot {
  0% { box-shadow: 0 0 0 0 rgba(203, 255, 31, 0.6); }
  70% { box-shadow: 0 0 0 10px rgba(203, 255, 31, 0); }
  100% { box-shadow: 0 0 0 0 rgba(203, 255, 31, 0); }
}

/* Ink pulse for paper grounds — lime glow is invisible against paper */
@keyframes live-dot-paper {
  0% { box-shadow: 0 0 0 0 rgba(14, 14, 12, 0.35); }
  70% { box-shadow: 0 0 0 10px rgba(14, 14, 12, 0); }
  100% { box-shadow: 0 0 0 0 rgba(14, 14, 12, 0); }
}

/* Hero mark — redaction variant */
.mark-v--redact {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.25rem;
  font-weight: 900;
  letter-spacing: -0.04em;
  line-height: 0.9;
}

.mark-v--redact .made-bar {
  font-size: var(--text-mark);
  padding: 0.08em 0.22em 0.12em;
}

.mark-v--redact .visible-open {
  font-size: var(--text-mark);
}

/* Hero mark — signal variant.
   Per guidelines, The Signal is a compact single-line mark, not a display
   wordmark: smaller scale, no wrapping, ink keyline on the dot. */
.mark-v--signal {
  display: flex;
  align-items: center;
  gap: clamp(0.5rem, 1.5vw, 1rem);
  font-size: clamp(2rem, 6.5vw, 5rem);
  letter-spacing: -0.04em;
  white-space: nowrap;
  max-width: 100%;
}

.mark-v--signal .hero-live-dot {
  width: 0.34em;
  height: 0.34em;
  background: var(--signal);
  border: 0.045em solid var(--ink);
  border-radius: 50%;
  flex-shrink: 0;
  animation: live-dot-paper 2.4s ease-out infinite;
}

.hero--bleed .mark .made,
.site-footer--dark .logo-made,
.contact .logo-made {
  color: rgba(239, 237, 230, 0.48);
}

.site-footer--dark .logo-bar,
.contact .logo-bar {
  background: var(--paper);
  color: var(--ink);
}

.site-footer--dark .logo-open,
.contact .logo-open {
  color: var(--paper);
}

.site-footer--dark .logo-v--signal,
.contact .logo-v--signal {
  color: var(--paper);
}

/* On ink grounds the dot runs at full strength — no keyline, lime pulse */
.site-footer .logo-live-dot,
.site-footer--dark .logo-live-dot,
.contact .logo-live-dot {
  border-color: transparent;
  animation-name: live-dot;
}

/* Logo variant E — marker plate: ink type on a signal ground.
   Ink keyline keeps the plate edge from melting into paper. */
.logo-plate {
  display: inline-flex;
  align-items: baseline;
  gap: 0.28em;
  background: var(--signal);
  color: var(--ink);
  border: 1px solid var(--ink);
  padding: 0.22em 0.45em 0.3em;
  font-weight: 900;
  letter-spacing: -0.03em;
  line-height: 1;
}

/* Hero mark — marker variant: single-line solid wordmark inside the marker stroke */
.mark-v--marker {
  display: inline-block;
  width: max-content;
  max-width: 100%;
  background: var(--signal);
  color: var(--ink);
  border: 2px solid var(--ink);
  padding: 0.14em 0.3em 0.2em;
  font-size: clamp(2.25rem, 7.5vw, 6.75rem);
  font-weight: 900;
  letter-spacing: -0.045em;
  line-height: 0.9;
  white-space: nowrap;
}

.logo-dot,
.logo-mark {
  display: none;
}

.logo-wordmark {
  display: contents;
}

/* Signal chip — ink on signal ground (footer norm, site-wide for section labels) */
.signal-chip,
.secnum,
.legal-updated,
.guidelines-card h3,
.service-index,
.meta-label,
.kicker,
.eyebrow,
.moat-cards .card.us .who,
.cards .card.us .who,
.offer .role .rk {
  display: inline-block;
  width: fit-content;
  max-width: 100%;
  background: var(--signal);
  color: var(--on-signal);
  padding: 0.45em 0.7em;
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  line-height: 1.3;
  border: none;
}

/* Signal fills stay ink-typed inside dark grounds — parent color must not cascade */
:where(
  .panel-ink,
  .hero--bleed,
  .contact,
  .site-footer,
  .site-footer--dark,
  .offers-section,
  .offers-section--page,
  .services,
  .approach-pillar--accent,
  .moat .row.us,
  .cards .card.us,
  .moat-cards .card.us
) :where(
  .signal-chip,
  .secnum,
  .legal-updated,
  .guidelines-card h3,
  .service-index,
  .meta-label,
  .kicker,
  .eyebrow,
  .moat-cards .card.us .who,
  .cards .card.us .who,
  .offer .role .rk,
  .btn-signal,
  .btn-primary:hover,
  .btn-primary:focus-visible,
  .btn-ghost:hover,
  .btn-ghost:focus-visible
) {
  color: var(--on-signal);
}

.secnum {
  margin-bottom: var(--space-4);
}

.secnum::before {
  display: none;
}

.kicker {
  display: inline-flex;
  align-items: center;
  gap: 0.5em;
  margin-bottom: var(--space-6);
}

.kicker span {
  width: 0.45em;
  height: 0.45em;
  background: var(--ink);
  border: none;
  border-radius: 50%;
  flex-shrink: 0;
}

.meta-label {
  margin-bottom: var(--space-2);
}

.guidelines-card h3 {
  margin: 0 0 var(--space-3);
}

.moat-cards .card.us .who,
.cards .card.us .who {
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: 500;
  margin-bottom: var(--space-4);
}

.offer .role .rk {
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  width: fit-content;
}

.ital,
.hero-accent,
h1 em,
h2 em,
.page-hero h1 em,
.contact-copy em,
.manifesto h2 em {
  font-family: var(--font-accent);
  font-style: italic;
  font-weight: 400;
  color: inherit;
}

.moat-cards,
.cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin-top: var(--space-10);
  border: 1px solid var(--ink);
}

.moat-cards .card,
.cards .card {
  padding: 2.375rem var(--space-6);
  border-right: 1px solid var(--ink);
}

.moat-cards .card:last-child,
.cards .card:last-child {
  border-right: none;
}

.moat-cards .card .who,
.cards .card .who {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.25rem;
  margin-bottom: var(--space-4);
}

.moat-cards .card p,
.cards .card p {
  margin: 0;
  font-size: 0.9375rem;
  line-height: 1.55;
  color: var(--ink-soft);
}

.moat-cards .card.us,
.cards .card.us {
  background: var(--ink);
  color: var(--paper);
}

.moat-cards .card.us p,
.cards .card.us p {
  color: rgba(242, 238, 228, 0.8);
}

.offers {
  margin-top: var(--space-10);
  border: 1px solid var(--ink);
}

.offer {
  display: grid;
  grid-template-columns: 5rem 1fr 13.75rem;
  gap: 0;
  border-bottom: 1px solid var(--ink);
  align-items: stretch;
}

.offer:last-child {
  border-bottom: none;
}

.offer .idx {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 2.125rem;
  padding: var(--space-6) 0 var(--space-6) 1.75rem;
  line-height: 1;
}

.offer .meat {
  padding: 1.875rem 1.75rem;
}

.offer .meat h3 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.625rem;
  letter-spacing: -0.02em;
}

.offer .meat p {
  margin: 0.625rem 0 0;
  font-size: 0.9375rem;
  color: var(--ink-soft);
  line-height: 1.55;
  max-width: 52ch;
}

.offer .role {
  background: var(--ink);
  color: var(--paper);
  padding: 1.875rem 1.625rem;
  display: flex;
  flex-direction: column;
  justify-content: center;
}

.offer .role .rt {
  font-size: 0.875rem;
  margin-top: var(--space-2);
  color: rgba(242, 238, 228, 0.85);
  line-height: 1.4;
}

.offers-section {
  padding: 0 0 var(--space-10);
  background: var(--ink);
  color: var(--paper);
}

.offers-section > .shell {
  padding-inline: var(--shell-padding);
}

.offers-section .offers-preview-grid,
.offers-section .offers-bento {
  margin-top: var(--space-6);
}

.offers-section .offer-card {
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
}

.offers-section .offer-card .idx {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.75rem;
  line-height: 1;
  color: var(--signal);
}

.offers-section .offer-card h3 {
  margin: 0;
  font-family: var(--font-display);
  font-size: 1.25rem;
  font-weight: 700;
  letter-spacing: -0.02em;
}

.offers-section .offer-card p {
  margin: 0;
  font-size: 0.9375rem;
  line-height: 1.55;
  color: rgba(239, 237, 230, 0.65);
}

.offers-section .offer-card .rk {
  display: inline-block;
  width: fit-content;
}

/* ── Offers bento ── */

.offers-bento {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0;
  border: 1px solid var(--hair-inv);
}

.offers-bento .offer-card {
  padding: var(--space-6);
  border-right: 1px solid var(--hair-inv);
  border-bottom: 1px solid var(--hair-inv);
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
}

.offer-card__info {
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
}

.offers-bento .offer-card--sprint {
  grid-column: span 2;
}

.offers-bento .offer-card--pick {
  grid-column: span 2;
}

.offers-bento .offer-card--social,
.offers-bento .offer-card--site {
  grid-column: span 1;
}

.offers-bento .offer-card--social {
  border-right: none;
}

.offers-bento .offer-card--site {
  border-bottom: none;
}

.offers-bento .offer-card--pick {
  border-right: none;
  border-bottom: none;
}

/* ── Offers bento — homepage preview ──
   Three even cards up top (same content shape, so they sit at equal
   height) and the picker gets its own full-width row instead of being
   forced to match a short neighbour's cell height. Tighter padding
   keeps the whole block compact. */

.offers-bento--preview .offer-card {
  padding: var(--space-5);
  gap: var(--space-3);
}

.offers-bento--preview .offer-card--sprint,
.offers-bento--preview .offer-card--social,
.offers-bento--preview .offer-card--site {
  grid-column: span 1;
  border-bottom: 1px solid var(--hair-inv);
}

.offers-bento--preview .offer-card--sprint,
.offers-bento--preview .offer-card--social {
  border-right: 1px solid var(--hair-inv);
}

.offers-bento--preview .offer-card--site {
  border-right: none;
}

.offers-bento--preview .offer-card--pick {
  grid-column: span 3;
  border-right: none;
  border-bottom: none;
}

@media (min-width: 1025px) {
  .offers-bento--preview .offer-card--pick {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.3fr);
    column-gap: var(--space-8);
    align-items: center;
  }

  .offers-bento--preview .offer-card--pick .offer-card__info {
    display: flex;
    flex-direction: column;
    gap: var(--space-3);
  }

  .offers-bento--preview .offer-card--pick .offer-picker {
    margin-top: 0;
  }
}

.offer-spotlight {
  margin: var(--space-4) 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: var(--space-2);
}

.offer-spotlight li {
  font-size: var(--text-sm);
  color: rgba(239, 237, 230, 0.65);
  padding-left: var(--space-4);
  position: relative;
}

.offer-spotlight li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 6px;
  height: 1px;
  background: var(--signal);
}

/* ── Offer picker (04) ── */

.offer-picker {
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
  margin-top: auto;
}

.offer-picker__options {
  margin: 0;
  padding: 0;
  border: none;
  display: grid;
  gap: var(--space-2);
}

.offer-picker__option {
  display: block;
  cursor: pointer;
}

.offer-picker__option input[name="service"] {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.offer-picker__chip {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: var(--space-3);
  padding: var(--space-3) var(--space-4);
  border: 1px solid var(--hair-inv);
  background: rgba(14, 14, 12, 0.35);
  transition:
    border-color var(--duration) var(--ease-out),
    background var(--duration) var(--ease-out);
}

.offer-picker__option:hover .offer-picker__chip,
.offer-picker__option input:focus-visible + .offer-picker__chip {
  border-color: rgba(239, 237, 230, 0.35);
}

.offer-picker__option input:checked + .offer-picker__chip {
  border-color: var(--signal);
  background: rgba(203, 255, 31, 0.08);
}

.offer-picker__option input:checked + .offer-picker__chip .offer-picker__label {
  color: var(--paper);
}

.offer-picker__label {
  font-family: var(--font-display);
  font-size: var(--text-sm);
  font-weight: 600;
  letter-spacing: -0.01em;
  color: rgba(239, 237, 230, 0.85);
  transition: color var(--duration) var(--ease-out);
}

.offer-picker__hint {
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(239, 237, 230, 0.45);
  flex-shrink: 0;
}

.offer-picker__summary {
  margin: 0;
  font-size: var(--text-sm);
  line-height: 1.5;
  color: rgba(239, 237, 230, 0.65);
}

.offer-picker__cta {
  align-self: flex-start;
}

.offer-picker__cta.is-disabled {
  opacity: 0.4;
  pointer-events: none;
}

.offer-picker__option--other label {
  display: block;
  cursor: pointer;
}

.offer-picker__other {
  margin-top: var(--space-2);
}

.offer-picker__other[hidden] {
  display: none;
}

.offer-picker__other input {
  width: 100%;
  margin: 0;
  padding: var(--space-3) var(--space-4);
  font-family: var(--font-body);
  font-size: var(--text-sm);
  color: var(--paper);
  background: rgba(242, 238, 228, 0.05);
  border: 1px solid var(--hair-inv);
  border-radius: 0;
  transition:
    border-color var(--duration-fast) var(--ease-out),
    background var(--duration-fast) var(--ease-out);
}

.offer-picker__other input::placeholder {
  color: rgba(239, 237, 230, 0.4);
}

.offer-picker__other input:focus {
  outline: none;
  border-color: rgba(203, 255, 31, 0.55);
  background: rgba(242, 238, 228, 0.08);
}

.offers-bento .offer-card .rk {
  margin-top: auto;
}

.offers-section .section-header h2 {
  color: var(--paper);
}

.offers-section .offer {
  border-bottom-color: var(--hair-inv);
}

.offers-section .offer .meat h3 {
  color: var(--paper);
}

.offers-section .offer .meat p {
  color: rgba(239, 237, 230, 0.65);
}

.offers-section .offer .idx {
  color: var(--signal);
}

.offers-section .text-link {
  color: var(--paper);
}

.offers-section .sectitle {
  margin: 0 0 var(--space-6);
  color: var(--paper);
}

.offers-section--page {
  background: var(--ink);
  color: var(--paper);
  padding: 0 0 var(--space-10);
}

.offers-section--page .offers {
  max-width: var(--max-width);
  margin-left: auto;
  margin-right: auto;
  padding-inline: var(--shell-padding);
  border-color: var(--hair-inv);
}

.approach-steps-strip h3 {
  margin: 0 0 var(--space-2);
  font-family: var(--font-display);
  font-size: var(--text-lg);
  font-weight: 700;
}

.approach-steps-strip p {
  margin: 0;
  color: var(--ink-soft);
  font-size: var(--text-sm);
  line-height: 1.55;
}

.contact-frame .contact-inner {
  padding: var(--space-8);
  border: none;
}

.contact-panel {
  position: relative;
}

.contact-panel::before {
  content: "";
  position: absolute;
  inset: -0.5rem;
  background: radial-gradient(90% 70% at 0% 0%, rgba(203, 255, 31, 0.14), transparent 58%);
  opacity: 0;
  pointer-events: none;
  transition: opacity 0.45s var(--ease-out);
  z-index: 0;
}

.contact-panel:hover::before,
.contact-panel:focus-within::before {
  opacity: 1;
}

.contact-frame {
  position: relative;
  z-index: 1;
  overflow: hidden;
  background: rgba(14, 14, 12, 0.55);
}

.contact-frame::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(
    155deg,
    rgba(203, 255, 31, 0.08) 0%,
    transparent 42%,
    rgba(239, 237, 230, 0.04) 100%
  );
  pointer-events: none;
  transition: opacity 0.45s var(--ease-out);
}

.contact-frame:focus-within::after {
  opacity: 1;
  background: linear-gradient(
    155deg,
    rgba(203, 255, 31, 0.13) 0%,
    transparent 42%,
    rgba(239, 237, 230, 0.06) 100%
  );
}

.contact-frame .frame__bar,
.contact-frame .contact-inner {
  position: relative;
  z-index: 1;
}

.contact-frame__hint {
  color: rgba(239, 237, 230, 0.45);
  font-size: 0.5625rem;
  letter-spacing: 0.08em;
}

.contact-inner--preview {
  gap: var(--space-8);
}

.contact-inner--preview .contact-copy h2 {
  font-size: clamp(2rem, 4.5vw, 3rem);
}

.contact-form__actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: var(--space-4);
  margin-top: var(--space-1);
}

.contact-form__more {
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(242, 238, 228, 0.5);
  text-decoration: none;
  transition: color var(--duration-fast) var(--ease-out);
}

.contact-form__more:hover,
.contact-form__more:focus-visible {
  color: var(--signal);
  outline: none;
}

.btn-compact {
  width: auto;
  align-self: flex-start;
  padding: 0.7rem 1.35rem;
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border-radius: 0;
}

.contact .btn-signal.btn-compact {
  box-shadow:
    3px 3px 0 -1px var(--signal),
    -3px -3px 0 -1px var(--signal);
}

.contact .btn-signal.btn-compact:hover,
.contact .btn-signal.btn-compact:focus-visible {
  background: var(--paper);
  border-color: var(--paper);
  color: var(--ink);
  box-shadow:
    3px 3px 0 -1px var(--paper),
    -3px -3px 0 -1px var(--paper);
}

.contact .btn-signal.btn-compact:active {
  background: var(--signal);
  color: var(--ink);
  border-color: var(--signal);
  transform: scale(0.98);
}

.contact > .shell,
.contact.contact--page > .contact-inner {
  max-width: var(--max-width);
  margin: 0 auto;
  padding-inline: var(--shell-padding);
}

.page-cta {
  padding: 0 0 var(--space-10);
  background: var(--paper-2);
}

.page-cta .shell {
  padding-block: var(--space-10);
}

.page-cta .rule + .page-cta-inner {
  margin-top: var(--space-10);
}

/* Shell owns horizontal inset — section children must not add a second gutter */
.shell > :where(.section-intro, .sectitle, .manifesto-body, .idea-inner, .section-gate-row, .approach-steps-strip) {
  padding-inline: 0;
}

.offers-section--page .section-header h2 {
  color: var(--paper);
}

.offers-section--page .offer {
  border-bottom-color: var(--hair-inv);
}

.offers-section--page .offer .meat h3 {
  color: var(--paper);
}

.offers-section--page .offer .meat p {
  color: rgba(239, 237, 230, 0.65);
}

.offers-section--page .offer .idx {
  color: var(--signal);
}

.offers-section--page .flow {
  color: rgba(239, 237, 230, 0.65);
}

.offers-section--page .flow b {
  color: var(--paper);
}

.offers-section .section-header {
  max-width: var(--max-width);
  margin: 0 auto var(--space-10);
  padding: 0 clamp(var(--space-4), 4vw, var(--space-8));
}

.flow {
  max-width: var(--max-width);
  margin: var(--space-8) auto 0;
  padding: 0 clamp(var(--space-4), 4vw, var(--space-8));
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(1rem, 2vw, 1.25rem);
  color: var(--ink-soft);
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.875rem;
}

.flow b {
  color: var(--ink);
}

.flow-arrow {
  color: var(--signal-accent);
}

.section-footer-link {
  max-width: var(--max-width);
  margin: var(--space-6) auto 0;
  padding: 0 clamp(var(--space-4), 4vw, var(--space-8));
}

/* ── Buttons ── */

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: var(--space-2);
  padding: 0.9rem 1.5rem;
  font-family: var(--font-display);
  font-size: var(--text-sm);
  font-weight: 600;
  letter-spacing: 0.02em;
  border-radius: var(--radius);
  border: 1.5px solid transparent;
  cursor: pointer;
  transition:
    background var(--duration-fast) var(--ease-out),
    color var(--duration-fast) var(--ease-out),
    border-color var(--duration-fast) var(--ease-out),
    transform var(--duration-fast) var(--ease-out);
}

.btn:focus-visible {
  outline: 2px solid var(--signal-accent);
  outline-offset: 2px;
}

.btn-primary {
  background: var(--ink);
  color: var(--paper);
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.btn-primary:hover,
.btn-primary:focus-visible {
  background: var(--signal);
  color: var(--ink);
  border-color: var(--signal);
}

.btn-primary:active {
  transform: scale(0.98);
}

.btn-signal {
  background: var(--signal);
  color: var(--ink);
  border: 1.5px solid var(--signal);
}

.btn-signal:hover,
.btn-signal:focus-visible {
  background: var(--paper);
  border-color: var(--paper);
  color: var(--ink);
}

.btn-signal:active {
  background: var(--ink);
  color: var(--signal);
  border-color: var(--signal);
  transform: scale(0.98);
}

.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}

.btn-ghost:hover,
.btn-ghost:focus-visible {
  background: var(--signal);
  color: var(--ink);
  border-color: var(--signal);
}

.btn-full {
  width: 100%;
}

/* ── Utilities ── */

.skip-link {
  position: absolute;
  top: -100%;
  left: var(--space-4);
  z-index: 10000;
  padding: var(--space-3) var(--space-4);
  background: var(--ink);
  color: var(--paper);
  font-family: var(--font-display);
  font-weight: 600;
}

.skip-link:focus {
  top: var(--space-4);
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.eyebrow {
  margin: 0 0 var(--space-4);
}

.eyebrow a {
  color: inherit;
  text-decoration: underline;
  text-decoration-color: transparent;
  text-underline-offset: 0.2em;
  transition: text-decoration-color var(--duration-fast) var(--ease-out);
}

.eyebrow a:hover,
.eyebrow a:focus-visible {
  text-decoration-color: var(--ink);
}

.section-line {
  display: block;
  width: var(--anchor-line-width);
  height: 1px;
  margin: 0 auto var(--space-5);
  background: var(--ink);
  transform-origin: center;
  transform: scaleX(0);
  transition: transform 0.8s var(--ease-out);
}

.section-line.is-visible {
  transform: scaleX(1);
}

/* Legacy short anchor — prefer .rule.rule--full */

.text-link {
  font-family: var(--font-display);
  font-size: var(--text-sm);
  font-weight: 600;
  letter-spacing: 0.02em;
  border-bottom: 1px solid currentColor;
  transition:
    color var(--duration-fast) var(--ease-out),
    border-color var(--duration-fast) var(--ease-out),
    opacity var(--duration-fast) var(--ease-out);
}

.text-link:hover,
.text-link:focus-visible {
  color: var(--ink);
  border-bottom-color: var(--signal-accent);
}

.text-link:active {
  opacity: 0.72;
}

/* Ink grounds */
.contact .text-link,
.offers-section .text-link {
  color: var(--paper);
}

.contact .text-link:hover,
.contact .text-link:focus-visible,
.offers-section .text-link:hover,
.offers-section .text-link:focus-visible {
  color: var(--signal);
}

.contact .text-link:active,
.offers-section .text-link:active {
  color: var(--paper);
  opacity: 0.72;
}

/* ── Header ── */

.site-header,
main,
.site-footer {
  position: relative;
  z-index: 1;
}

.site-header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  background: var(--signal);
  border-bottom: none;
  isolation: isolate;
  padding-top: env(safe-area-inset-top, 0);
}

.site-header__inner {
  display: flex;
  flex-wrap: nowrap;
  align-items: center;
  justify-content: space-between;
  height: var(--header-height);
  gap: var(--space-3);
  overflow-x: visible;
}

.site-header__inner .logo {
  flex: 0 1 auto;
  min-width: 0;
}

.site-header__inner .menu-toggle {
  flex-shrink: 0;
  margin-left: auto;
}

/* Legacy pages without header partial (e.g. brand-guidelines) */
.site-header:not(:has(.site-header__inner)) {
  display: flex;
  flex-wrap: nowrap;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-3);
  height: var(--header-height);
  padding-inline: var(--shell-padding);
}

.site-header:not(:has(.site-header__inner)) .logo {
  flex: 0 1 auto;
  min-width: 0;
}

.site-header:not(:has(.site-header__inner)) .menu-toggle {
  flex-shrink: 0;
  margin-left: auto;
}

.site-header__rule {
  margin: 0;
  width: 100%;
}

/* Sub-pages: signal header flows into content — no orphan rule under chrome */
.page-sub .site-header__rule,
.page-sub .page-hero > .shell > .rule:first-child,
.page-sub main > .section-line:first-child,
.page-sub.page-contact main > .shell:first-of-type {
  display: none;
}

.page-home .site-header {
  background: var(--signal);
}

.site-header.is-scrolled {
  /* signal bar stays solid — rule always visible */
}

.site-nav {
  display: none;
  align-items: center;
  gap: var(--space-6);
}

.site-nav a {
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-decoration: underline;
  text-decoration-color: transparent;
  text-underline-offset: 0.25em;
  color: var(--ink);
  transition:
    opacity var(--duration-fast) var(--ease-out),
    text-decoration-color var(--duration-fast) var(--ease-out);
}

.site-header .site-nav a.nav-cta,
.mobile-nav a.mobile-nav-cta {
  color: var(--paper);
  text-decoration: none;
  -webkit-text-fill-color: currentColor;
  opacity: 1;
}

.site-header .site-nav a.nav-cta:hover,
.site-header .site-nav a.nav-cta:focus-visible,
.mobile-nav a.mobile-nav-cta:hover,
.mobile-nav a.mobile-nav-cta:focus-visible {
  color: var(--ink);
  -webkit-text-fill-color: currentColor;
}

.site-nav a.is-active:not(.nav-cta) {
  opacity: 1;
  text-decoration-color: var(--ink);
}

.site-nav a:not(.nav-cta):hover,
.site-nav a:not(.nav-cta):focus-visible {
  opacity: 1;
  text-decoration-color: var(--ink);
}

.nav-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.75rem;
  padding: var(--space-2) var(--space-4);
  font-family: var(--font-mono);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-decoration: none;
  white-space: nowrap;
  flex-shrink: 0;
  transition:
    background var(--duration-fast) var(--ease-out),
    color var(--duration-fast) var(--ease-out),
    transform var(--duration-fast) var(--ease-out);
}

.nav-cta--bracket {
  position: relative;
  background-color: var(--ink);
  color: var(--paper);
  border: 1.5px solid var(--ink);
  border-radius: 0;
  padding: 0.55rem 1.15rem;
  outline: none;
  font-weight: 600;
  font-size: 0.75rem;
  box-shadow:
    3px 3px 0 -1px var(--ink),
    -3px -3px 0 -1px var(--ink);
}

.nav-cta--bracket:hover,
.nav-cta--bracket:focus-visible {
  background-color: var(--paper);
  color: var(--ink);
  -webkit-text-fill-color: currentColor;
  box-shadow:
    3px 3px 0 -1px var(--ink),
    -3px -3px 0 -1px var(--ink);
}

.nav-cta:active {
  transform: scale(0.98);
}

.menu-toggle {
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 6px;
  width: 2.75rem;
  height: 2.75rem;
  padding: 0;
  background: none;
  border: none;
  cursor: pointer;
}

.menu-toggle span {
  display: block;
  width: 1.25rem;
  height: 1.5px;
  background: var(--ink);
  transition:
    transform var(--duration) var(--ease-out),
    opacity var(--duration) var(--ease-out);
}

.menu-toggle[aria-expanded="true"] span:first-child {
  transform: translateY(3.75px) rotate(45deg);
}

.menu-toggle[aria-expanded="true"] span:last-child {
  transform: translateY(-3.75px) rotate(-45deg);
}

.mobile-nav {
  position: fixed;
  inset: var(--header-height) 0 auto 0;
  z-index: 99;
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
  padding:
    var(--space-6)
    max(var(--shell-padding), env(safe-area-inset-right, 0))
    max(var(--space-6), env(safe-area-inset-bottom, 0))
    max(var(--shell-padding), env(safe-area-inset-left, 0));
  background: var(--signal);
  border-bottom: 1px solid var(--ink);
  overscroll-behavior: contain;
}

.mobile-nav[hidden] {
  display: none;
}

.mobile-nav a {
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-decoration: underline;
  text-decoration-color: transparent;
  text-underline-offset: 0.25em;
  color: var(--ink);
  min-height: 2.75rem;
  display: inline-flex;
  align-items: center;
  transition: text-decoration-color var(--duration-fast) var(--ease-out);
}

.mobile-nav a:hover,
.mobile-nav a:focus-visible,
.mobile-nav a.is-active {
  text-decoration-color: var(--ink);
}

.mobile-nav-cta {
  margin-top: var(--space-2);
  width: 100%;
  justify-content: center;
}

/* ── Hero (wordmark) ── */

.hero {
  position: relative;
  display: flex;
  flex-direction: column;
  justify-content: flex-start;
  padding:
    calc(var(--header-height) + var(--space-2))
    0
    var(--space-5);
  overflow: visible;
  max-width: none;
  margin: 0;
  width: 100%;
}

.hero-meta-band {
  width: 100%;
  padding: var(--space-4) 0 0;
  margin-bottom: var(--space-5);
}

.hero-meta-band .shell {
  padding-bottom: var(--space-4);
}

.hero-band-rule {
  display: block;
  width: 100%;
  height: 1px;
  margin: 0;
  border: 0;
  padding: 0;
  background: var(--rule-color-inv);
}

.hero-meta-band .rule--full {
  background: var(--rule-color-inv);
}

.hero-copy {
  width: 100%;
  min-width: 0;
  max-width: var(--max-width);
  margin: 0 auto;
}

.hero-copy.shell {
  padding-inline: var(--shell-padding);
}

.hero-actions-row {
  display: flex;
  align-items: stretch;
  gap: var(--space-4);
  max-width: 28rem;
}

.hero-actions-accent {
  flex: 1;
  min-width: 4rem;
  max-width: 8rem;
  background:
    radial-gradient(circle, rgba(239, 237, 230, 0.22) 1px, transparent 1px);
  background-size: 8px 8px;
  border: 1px solid rgba(239, 237, 230, 0.22);
  opacity: 0.85;
}

.hero-meta {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: var(--space-3);
  max-width: var(--max-width);
  margin: 0 auto;
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
}

.hero-meta b {
  color: var(--ink);
  font-weight: 500;
}

.hero-grid {
  display: grid;
  gap: var(--space-6);
  max-width: var(--max-width);
  margin: 0 auto;
  width: 100%;
}

.hero-copy .kicker {
  margin-bottom: var(--space-6);
}

.hero-copy .eyebrow {
  margin-bottom: var(--space-6);
}

.hero-copy h1 {
  margin: 0 0 var(--space-5);
  font-family: var(--font-display);
  font-size: var(--text-display);
  font-weight: 800;
  line-height: 0.95;
  letter-spacing: -0.03em;
}

.hero-copy .mark {
  margin-bottom: var(--space-4);
  max-width: 100%;
}

.hero-lede,
.hero .lede {
  max-width: 40rem;
  margin: var(--space-4) 0 var(--space-4);
  font-size: clamp(1.125rem, 2.3vw, 1.5rem);
  line-height: 1.42;
  color: var(--ink-soft);
}

.hero-lede b,
.hero .lede b {
  color: var(--ink);
  font-weight: 600;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-3);
  margin-bottom: 0;
  position: relative;
  z-index: 1;
}

.hero-note {
  margin: 0;
  font-size: var(--text-sm);
  color: var(--ink-soft);
  letter-spacing: 0.02em;
}

.hero-visual {
  position: relative;
}

.hero-frame {
  display: block;
  position: relative;
  overflow: hidden;
  border-radius: var(--radius);
  border: 1px solid var(--line);
  background: var(--paper-2);
  transition: transform var(--duration) var(--ease-out);
}

.hero-frame:hover {
  transform: translateY(-2px);
}

.hero-frame img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  filter: saturate(0.85) contrast(1.05);
}

/* ── Hero media (home bleed) ── */

.hero--bleed {
  min-height: 100svh;
  justify-content: space-between;
  padding-top: 0;
  padding-bottom: var(--space-8);
  background: var(--ink);
  color: var(--paper);
}

.hero-media {
  position: absolute;
  inset: 0;
  z-index: 0;
  overflow: hidden;
  background: var(--ink);
}

.hero-media picture,
.hero-media-img {
  display: block;
  width: 100%;
  height: 100%;
}

.hero-media-img {
  object-fit: cover;
  object-position: 22% 50%;
}

.hero-media-scrim {
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  background:
    linear-gradient(
      105deg,
      rgba(14, 14, 12, 0.88) 0%,
      rgba(14, 14, 12, 0.72) 34%,
      rgba(14, 14, 12, 0.28) 58%,
      rgba(14, 14, 12, 0.08) 78%,
      transparent 100%
    ),
    linear-gradient(
      180deg,
      rgba(14, 14, 12, 0.72) 0%,
      rgba(14, 14, 12, 0.4) 8%,
      transparent 28%,
      rgba(14, 14, 12, 0.35) 100%
    );
}

.hero--bleed .hero-meta-band,
.hero--bleed .hero-copy {
  position: relative;
  z-index: 1;
}

.hero--bleed .hero-meta-band {
  border-color: rgba(239, 237, 230, 0.22);
  padding-top: calc(var(--header-height) + var(--space-1));
  margin-bottom: var(--space-4);
}

.hero--bleed .hero-meta-band .shell {
  padding-bottom: var(--space-3);
}

.hero--bleed .hero-meta {
  color: rgba(239, 237, 230, 0.72);
}

.hero--bleed .hero-copy {
  display: flex;
  flex-direction: column;
  flex: 1;
  justify-content: center;
  padding-bottom: var(--space-4);
}

.hero--bleed .hero-lede {
  color: rgba(239, 237, 230, 0.86);
}

.hero--bleed .hero-lede b {
  color: var(--paper);
}

.hero--bleed .mark-v--signal {
  color: var(--paper);
}

.hero--bleed .mark-v--signal .hero-live-dot {
  border-color: transparent;
  animation-name: live-dot;
}

.hero--bleed .btn-primary {
  background: var(--signal);
  color: var(--ink);
  border-color: var(--signal);
}

.hero--bleed .btn-primary:hover,
.hero--bleed .btn-primary:focus-visible {
  background: var(--paper);
  color: var(--ink);
  border-color: var(--paper);
}

.hero--bleed .btn-ghost {
  color: var(--paper);
  border-color: rgba(239, 237, 230, 0.55);
}

.hero--bleed .btn-ghost:hover,
.hero--bleed .btn-ghost:focus-visible {
  background: var(--signal);
  color: var(--ink);
  border-color: var(--signal);
}

.hero--bleed .scrollcue {
  color: rgba(239, 237, 230, 0.55);
}

.hero--bleed .scrollcue::after {
  background: var(--paper);
}

.hero-frame-label {
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  padding: var(--space-5);
  background: linear-gradient(transparent, rgba(20, 19, 16, 0.8));
  color: var(--paper);
}

.hero-frame-label .label {
  display: block;
  margin-bottom: var(--space-1);
  font-family: var(--font-display);
  font-size: var(--text-xs);
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  opacity: 0.8;
}

.hero-frame-label .title {
  font-family: var(--font-display);
  font-size: var(--text-lg);
  font-weight: 700;
}

.hero-stat {
  position: absolute;
  right: calc(var(--space-4) * -1);
  bottom: var(--space-8);
  padding: var(--space-4) var(--space-5);
  background: var(--ink);
  color: var(--paper);
  border-radius: var(--radius);
  border: 1px solid var(--ink);
}

.stat-value {
  display: block;
  font-family: var(--font-display);
  font-size: var(--text-xl);
  font-weight: 800;
  line-height: 1;
  color: var(--signal);
}

.stat-label {
  display: block;
  margin-top: var(--space-2);
  max-width: 12ch;
  font-size: var(--text-xs);
  letter-spacing: 0.02em;
  line-height: 1.4;
  opacity: 0.85;
}

.hero-ticker {
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  padding: var(--space-4) 0;
  border-top: 1px solid var(--line);
  overflow: hidden;
  background: var(--paper);
  mask-image: linear-gradient(90deg, transparent, black 8%, black 92%, transparent);
  -webkit-mask-image: linear-gradient(90deg, transparent, black 8%, black 92%, transparent);
}

.ticker-track {
  display: flex;
  gap: var(--space-8);
  width: max-content;
  animation: ticker 28s linear infinite;
}

.ticker-track span {
  font-family: var(--font-display);
  font-size: var(--text-sm);
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-soft);
  white-space: nowrap;
}

@keyframes ticker {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

.scrollcue {
  position: static;
  margin: var(--space-5) 0 0;
  align-self: flex-start;
  flex-shrink: 0;
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--muted);
  pointer-events: none;
}

.scrollcue::after {
  content: "";
  display: block;
  width: 1px;
  height: 1.75rem;
  background: var(--ink);
  opacity: 0.3;
  margin-top: 0.5rem;
  animation: scrollcue 2s ease-in-out infinite;
}

@keyframes scrollcue {
  0%, 100% {
    transform: scaleY(0.4);
    transform-origin: top;
  }
  50% {
    transform: scaleY(1);
    transform-origin: top;
  }
}

/* ── Manifesto / Idea ── */

.manifesto,
.idea {
  padding: 0 0 var(--space-10);
}

.hero + .manifesto .section-line,
.hero + .idea .section-line {
  display: none;
}

.manifesto-inner,
.idea-inner {
  max-width: var(--max-width);
  margin: 0 auto;
  padding-inline: 0;
}

.manifesto-inner h2,
.manifesto-inner .manifesto-body,
.manifesto-inner .text-link {
  max-width: none;
}

.manifesto h2,
.idea h2,
.sectitle {
  margin: 0 0 var(--space-6);
  font-family: var(--font-display);
  font-size: clamp(2rem, 5.4vw, 4.125rem);
  font-weight: 800;
  line-height: 0.96;
  letter-spacing: -0.035em;
  max-width: 15ch;
}

.manifesto-body,
.seclede,
.idea-body {
  max-width: 36rem;
  margin: 0;
  font-size: 1.125rem;
  line-height: 1.5;
  color: var(--muted);
}

.idea-split,
.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-8);
  margin-top: var(--space-8);
  align-items: start;
  max-width: var(--max-width);
  margin-left: auto;
  margin-right: auto;
}

.statement {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(1.5rem, 3.2vw, 2.375rem);
  line-height: 1.1;
  letter-spacing: -0.02em;
}

.idea-body p,
.split .body p {
  margin: 0 0 var(--space-4);
  font-size: 1.0625rem;
  line-height: 1.62;
  color: var(--ink-soft);
}

.idea-body p b,
.split .body p b {
  color: var(--ink);
  font-weight: 600;
}

/* ── Section headers ── */

.section-header {
  max-width: var(--max-width);
  margin: 0 auto var(--space-10);
  padding: 0 clamp(var(--space-4), 4vw, var(--space-8));
}

.section-header h2 {
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 0.98;
}

.section-header--split {
  display: flex;
  flex-wrap: wrap;
  align-items: flex-end;
  justify-content: space-between;
  gap: var(--space-4);
}

/* ── Services ── */

.services {
  padding: var(--space-10) 0;
  background: var(--ink);
  color: var(--paper);
  border-top: 1px solid var(--ink);
}

.services .section-header h2 {
  color: var(--paper);
}

.services-grid {
  display: grid;
  gap: 0;
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 clamp(var(--space-4), 4vw, var(--space-8));
  border: 1px solid rgba(242, 238, 228, 0.2);
}

.service-card {
  padding: var(--space-8) var(--space-6);
  background: var(--ink);
  border-right: 1px solid rgba(242, 238, 228, 0.12);
  border-bottom: 1px solid rgba(242, 238, 228, 0.12);
  transition: background var(--duration) var(--ease-out);
}

.service-card:hover {
  background: var(--ink-soft);
}

.service-index {
  margin-bottom: var(--space-5);
}

.service-card h3 {
  margin: 0 0 var(--space-3);
  font-family: var(--font-display);
  font-size: var(--text-xl);
  font-weight: 700;
  letter-spacing: -0.02em;
}

.service-card p {
  margin: 0;
  max-width: 32ch;
  color: rgba(242, 238, 228, 0.72);
}

.service-link {
  display: inline-block;
  margin-top: var(--space-4);
  font-family: var(--font-display);
  font-size: var(--text-sm);
  font-weight: 600;
  letter-spacing: 0.02em;
  color: var(--signal-accent);
  border-bottom: 1px solid var(--signal-accent);
  transition: opacity var(--duration-fast) var(--ease-out);
}

.service-link:hover,
.service-link:focus-visible {
  color: var(--signal-accent);
  border-bottom-color: var(--signal-accent);
  opacity: 1;
}

.service-list,
.step-details {
  margin: var(--space-4) 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: var(--space-2);
}

.service-list li,
.step-details li {
  font-size: var(--text-sm);
  color: rgba(242, 238, 228, 0.65);
  padding-left: var(--space-4);
  position: relative;
}

.service-list li::before,
.step-details li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 6px;
  height: 1px;
  background: var(--signal);
}

.services--page {
  padding-top: 0;
}

.services-grid--detailed .service-card--detailed {
  padding: var(--space-8);
}

/* ── Work ── */

.work {
  padding: 0 0 var(--space-10);
}

.work .shell {
  padding-block: var(--space-10);
}

.work-frame-grid {
  display: grid;
  gap: 0;
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.work-frame-grid .work-card {
  border-right: 1px solid var(--rule-color);
  border-bottom: 1px solid var(--rule-color);
}

.work-frame-grid .work-card:nth-child(2n) {
  border-right: none;
}

.work-frame-grid .work-card--large {
  grid-column: span 2;
  border-right: none;
}

.work-frame-grid .work-link {
  border: none;
  border-radius: 0;
}

.work-grid {
  display: grid;
  gap: var(--space-4);
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 clamp(var(--space-4), 4vw, var(--space-8));
}

.work-link {
  display: block;
  height: 100%;
  overflow: hidden;
  border-radius: var(--radius);
  border: 1px solid var(--line);
  background: var(--paper-2);
}

.work-link img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
  transition: transform 0.6s var(--ease-out), filter var(--duration) var(--ease-out);
}

.work-link:hover img,
.work-link:focus-visible img {
  transform: scale(1.03);
  filter: saturate(1);
}

.work-meta {
  padding: var(--space-5);
  border-top: 1px solid var(--line);
}

.work-category {
  display: block;
  margin-bottom: var(--space-2);
  font-family: var(--font-display);
  font-size: var(--text-xs);
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-soft);
}

.work-meta h3 {
  margin: 0 0 var(--space-2);
  font-family: var(--font-display);
  font-size: var(--text-lg);
  font-weight: 700;
  letter-spacing: -0.02em;
}

.work-meta p {
  margin: 0;
  font-size: var(--text-sm);
  color: var(--ink-soft);
}

.work--page {
  padding-top: 0;
}

.work--page .work-grid {
  padding-top: var(--space-4);
}

.work-grid--full {
  grid-template-columns: 1fr;
}

/* ── Approach ── */

.approach {
  padding: 0 0 var(--space-10);
  background: var(--paper-2);
}

.approach > .shell {
  padding-block: var(--space-10);
}

.approach-steps-strip {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0;
  margin-top: var(--space-8);
  border: 1px solid var(--rule-color);
}

.approach-steps-strip .step-item {
  padding: var(--space-6);
  border-right: 1px solid var(--rule-color);
}

.approach-steps-strip .step-item:last-child {
  border-right: none;
}

.approach-steps-strip .step-num {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.75rem;
  line-height: 1;
  color: var(--ink);
  margin-bottom: var(--space-4);
}

.approach-layout {
  display: grid;
  gap: var(--space-10);
  max-width: var(--max-width);
  margin: 0 auto;
}

.approach-intro h2 {
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 700;
  line-height: 0.98;
  letter-spacing: -0.025em;
}

.approach-steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: var(--space-6);
}

.approach-steps li {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: var(--space-5);
  align-items: start;
}

.step-marker {
  display: block;
  width: 1.375rem;
  height: 1.375rem;
  margin-top: 0.35rem;
  background: var(--signal);
  border: 1.5px solid var(--ink);
  border-radius: 50%;
  flex-shrink: 0;
}

.approach-steps h3 {
  margin: 0 0 var(--space-2);
  font-family: var(--font-display);
  font-size: var(--text-lg);
  font-weight: 700;
  letter-spacing: -0.01em;
}

.approach-steps p {
  margin: 0;
  color: var(--ink-soft);
}

.approach--page {
  padding-top: 0;
}

.approach--page {
  padding: 0 clamp(var(--space-4), 4vw, var(--space-8)) var(--space-10);
}

/* ── Approach page (editorial manifesto) ── */

.panel-ink {
  background: var(--ink);
  color: var(--paper);
  border-top: 1px solid var(--ink);
}

.panel-ink .sectitle {
  color: var(--paper);
}

.panel-ink .seclede,
.panel-ink .approach-manifesto__lede {
  color: rgba(239, 237, 230, 0.62);
}

.moat {
  margin-top: var(--space-8);
  border: 1px solid var(--ink);
}

  .moat .row {
    display: grid;
    grid-template-columns: 11rem 1fr;
    align-items: stretch;
    border-bottom: 1px solid var(--hair);
  }

.moat .row:last-child {
  border-bottom: none;
}

.moat .row.us {
  background: var(--ink);
  color: var(--paper);
}

.moat .k {
  display: flex;
  align-items: center;
  padding: var(--space-5) var(--space-5);
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  font-weight: 500;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--muted);
  border-right: 1px solid var(--hair);
}

.moat .row.us .k {
  color: var(--signal);
  border-right-color: var(--hair-inv);
}

.moat .v {
  display: flex;
  align-items: center;
  padding: var(--space-5) var(--space-5);
  margin: 0;
  font-size: 0.96875rem;
  line-height: 1.55;
  color: var(--ink-soft);
}

.moat .v b {
  color: var(--ink);
  font-weight: 600;
}

.moat .row.us .v {
  color: rgba(239, 237, 230, 0.85);
}

.moat .row.us .v b {
  color: var(--paper);
}

.page-approach .approach-hero {
  padding-bottom: var(--space-8);
}

.approach-hero__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr);
  gap: clamp(var(--space-6), 5vw, var(--space-10));
  align-items: end;
  padding-top: var(--space-2);
}

.approach-hero__primary h1 {
  margin: 0;
  max-width: 11ch;
}

.approach-hero__secondary {
  display: flex;
  flex-direction: column;
  gap: var(--space-6);
  padding-bottom: var(--space-2);
}

.approach-hero__secondary .page-lede {
  max-width: 34ch;
  margin: 0;
}

.approach-hero__secondary .scrollcue {
  margin: 0;
}

.approach-manifesto {
  padding: clamp(var(--space-8), 8vw, var(--space-12)) 0;
}

.approach-manifesto__inner {
  display: grid;
  gap: var(--space-5);
}

.approach-manifesto__title {
  margin: 0;
  max-width: 12ch;
  font-family: var(--font-display);
  font-size: clamp(2.25rem, 5.8vw, 4.5rem);
  font-weight: 800;
  line-height: 0.96;
  letter-spacing: -0.035em;
  color: var(--paper);
}

.approach-manifesto__lede {
  margin: 0;
  max-width: 40ch;
  font-size: 1.125rem;
  line-height: 1.55;
}

.approach-credentials {
  padding: var(--space-10) 0;
  background: var(--paper);
}

.approach-credentials__grid {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  gap: clamp(var(--space-6), 6vw, var(--space-12));
  align-items: start;
  padding-top: var(--space-6);
}

.approach-credentials__lead .statement {
  margin: var(--space-5) 0 0;
  max-width: 16ch;
}

.approach-credentials__body {
  display: grid;
  gap: var(--space-5);
  padding-top: var(--space-2);
}

.approach-credentials__body p {
  margin: 0;
  font-size: 1.0625rem;
  line-height: 1.62;
  color: var(--ink-soft);
}

.approach-credentials__body p b {
  color: var(--ink);
  font-weight: 600;
}

.approach-wedge {
  padding: var(--space-10) 0;
  background: var(--paper-2);
}

.approach-wedge .sectitle {
  margin: var(--space-4) 0 0;
}

.approach-pillars {
  padding: 0 0 var(--space-10);
  background: var(--paper-2);
}

.approach-pillars__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr) minmax(0, 1fr);
  gap: 0;
  margin-top: var(--space-6);
  border: 1px solid var(--ink);
}

.approach-pillar {
  position: relative;
  min-height: 16rem;
  padding: var(--space-6);
  border-right: 1px solid var(--ink);
  overflow: hidden;
  transition:
    background var(--duration-fast) var(--ease-out),
    color var(--duration-fast) var(--ease-out);
}

.approach-pillar:last-child {
  border-right: none;
}

.approach-pillar--accent {
  background: var(--ink);
  color: var(--paper);
}

.approach-pillar__ghost {
  position: absolute;
  top: -0.12em;
  right: 0.08em;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(4.5rem, 10vw, 7.5rem);
  line-height: 1;
  letter-spacing: -0.04em;
  color: transparent;
  -webkit-text-stroke: 1px var(--hair);
  pointer-events: none;
  user-select: none;
}

.approach-pillar--accent .approach-pillar__ghost {
  -webkit-text-stroke-color: rgba(242, 238, 228, 0.18);
}

.approach-pillar__content {
  position: relative;
  z-index: 1;
  max-width: 22ch;
}

.approach-pillar h3 {
  margin: 0 0 var(--space-3);
  font-family: var(--font-display);
  font-size: 1.375rem;
  font-weight: 700;
  letter-spacing: -0.02em;
}

.approach-pillar p {
  margin: 0;
  font-size: 0.9375rem;
  line-height: 1.55;
  color: var(--ink-soft);
}

.approach-pillar--accent p {
  color: rgba(242, 238, 228, 0.78);
}

.approach-brand {
  padding: var(--space-10) 0;
  background: var(--paper);
}

.approach-brand .text-link {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: var(--text-sm);
  letter-spacing: 0.02em;
  border-bottom: 1px solid var(--ink);
  transition:
    border-color var(--duration-fast) var(--ease-out),
    opacity var(--duration-fast) var(--ease-out);
}

.approach-brand .text-link:hover,
.approach-brand .text-link:focus-visible {
  border-bottom-color: var(--signal-accent);
}

.approach-split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-8);
  max-width: var(--max-width);
  margin: 0 auto var(--space-10);
}

.body-copy p {
  margin: 0;
  font-size: 1.0625rem;
  line-height: 1.62;
  color: var(--ink-soft);
}

.body-copy p b {
  color: var(--ink);
  font-weight: 600;
}

/* About — brand guidelines teaser */
.guidelines-about {
  padding: var(--space-10) clamp(var(--space-4), 4vw, var(--space-8));
  border-top: 1px solid var(--ink);
  background: var(--paper-2);
}

.guidelines-about-inner {
  max-width: var(--max-width);
  margin: 0 auto;
}

.guidelines-about h2 {
  margin: 0 0 var(--space-4);
  font-family: var(--font-display);
  font-size: clamp(1.75rem, 4vw, 2.75rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 0.98;
}

.guidelines-lede {
  max-width: 42rem;
  margin: 0 0 var(--space-8);
  font-size: 1.0625rem;
  line-height: 1.55;
  color: var(--ink-soft);
}

.guidelines-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-5);
  margin-bottom: var(--space-8);
}

@media (max-width: 860px) {
  .guidelines-grid {
    grid-template-columns: 1fr;
  }
}

.guidelines-card {
  padding: var(--space-5);
  background: var(--paper);
  border: 1px solid var(--ink);
}

.guidelines-card p {
  margin: 0;
  font-size: 0.9375rem;
  line-height: 1.55;
  color: var(--ink-soft);
}

.guidelines-about .text-link {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: var(--text-sm);
  letter-spacing: 0.02em;
  color: var(--ink);
  border-bottom: 1px solid var(--ink);
  transition:
    border-color var(--duration-fast) var(--ease-out),
    opacity var(--duration-fast) var(--ease-out);
}

.guidelines-about .text-link:hover,
.guidelines-about .text-link:focus-visible {
  opacity: 1;
  border-bottom-color: var(--signal-accent);
}

.moat-cards--compact {
  grid-template-columns: 1fr;
  max-width: var(--max-width);
  margin: 0 auto;
}

.moat-cards--compact .card {
  border-right: none;
}

@media (max-width: 820px) {
  .approach-split {
    grid-template-columns: 1fr;
  }

  .approach-hero__grid,
  .approach-credentials__grid {
    grid-template-columns: 1fr;
  }

  .approach-hero__primary h1 {
    max-width: none;
  }

  .approach-hero__secondary {
    padding-bottom: 0;
  }

  .approach-pillars__grid {
    grid-template-columns: 1fr;
  }

  .approach-pillar {
    min-height: auto;
    border-right: none;
    border-bottom: 1px solid var(--ink);
  }

  .approach-pillar:last-child {
    border-bottom: none;
  }

  .moat .row {
    grid-template-columns: 1fr;
  }

  .moat .k {
    border-right: none;
    border-bottom: 1px solid var(--hair);
    padding-bottom: var(--space-3);
  }

  .moat .row.us .k {
    border-bottom-color: var(--hair-inv);
  }

  .moat-cards,
  .cards {
    grid-template-columns: 1fr;
  }
}

.approach-note {
  margin: 0;
  max-width: 32ch;
  font-size: var(--text-lg);
  color: var(--ink-soft);
}

.approach-link {
  display: inline-block;
  margin-top: var(--space-5);
}

.approach-steps--detailed {
  gap: var(--space-8);
}

.approach-link + .approach-steps,
.approach-intro .approach-link {
  margin-top: var(--space-5);
}

/* Homepage — tighter vertical rhythm between preview sections */
.page-home .manifesto,
.page-home .idea,
.page-home .offers-section,
.page-home .work,
.page-home .approach {
  padding-bottom: var(--space-4);
}

.page-home .work .shell,
.page-home .approach > .shell {
  padding-top: var(--space-6);
  padding-bottom: 0;
}

.page-home .approach .section-gate-row {
  margin-top: var(--space-5);
}

.page-home .contact {
  padding-top: var(--space-8);
  padding-bottom: var(--space-8);
}

.page-home .sectitle {
  margin-bottom: var(--space-4);
}

.page-home .approach-note {
  margin-bottom: var(--space-4);
}

.page-home .approach-steps-strip {
  margin-top: var(--space-5);
}

.page-home .approach-steps-strip .step-item {
  padding: var(--space-4) var(--space-5);
}

.page-home .approach-steps-strip .step-num {
  margin-bottom: var(--space-2);
  font-size: 1.5rem;
}

.page-home .offers-section .offers-preview-grid,
.page-home .offers-section .offers-bento {
  margin-top: var(--space-4);
}

.page-home .section-gate-row {
  margin-top: var(--space-4);
}

.page-home .offers-section .section-gate-row {
  margin-top: var(--space-5);
}

.page-home .section-intro {
  padding-block: var(--space-3) var(--space-2);
}

.testimonial {
  max-width: 42rem;
  margin: 0 auto;
  padding: 0;
  border: none;
}

.testimonial p {
  margin: 0 0 var(--space-6);
  font-family: var(--font-accent);
  font-style: italic;
  font-size: clamp(1.5rem, 3vw, 2rem);
  font-weight: 400;
  line-height: 1.35;
  letter-spacing: -0.01em;
  color: var(--ink);
}

.testimonial footer {
  display: flex;
  align-items: center;
  gap: var(--space-4);
}

.testimonial img {
  width: 3rem;
  height: 3rem;
  border-radius: 50%;
  object-fit: cover;
  border: 1px solid var(--line);
}

.cite-name {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.cite-role {
  display: block;
  font-size: var(--text-sm);
  color: var(--ink-soft);
}

/* ── Contact ── */

.contact {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  padding-block: var(--space-10);
  padding-inline: 0;
  background: var(--ink);
  color: var(--paper);
  border-top: 1px solid var(--ink);
}

.contact::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 75% 60% at 12% 15%, rgba(203, 255, 31, 0.1), transparent 62%),
    radial-gradient(ellipse 55% 45% at 88% 85%, rgba(239, 237, 230, 0.06), transparent 58%);
  pointer-events: none;
  z-index: 0;
}

.contact > .shell {
  position: relative;
  z-index: 1;
}

.contact-inner {
  display: grid;
  gap: var(--space-10);
  max-width: var(--max-width);
  margin: 0 auto;
}

.contact .eyebrow {
  color: rgba(242, 238, 228, 0.55);
}

.contact-copy h1,
.contact-copy h2 {
  margin: 0 0 var(--space-5);
  font-family: var(--font-display);
  font-size: clamp(2.5rem, 5vw, 4rem);
  font-weight: 800;
  line-height: 0.98;
  letter-spacing: -0.03em;
  color: var(--paper);
}

.contact-copy h1 .hl,
.contact-copy h2 .hl {
  color: var(--ink);
}

.contact .secnum {
  background: none;
  padding: 0;
  width: auto;
  color: var(--signal);
}

.contact-copy p {
  max-width: 38ch;
  margin: 0;
  color: rgba(242, 238, 228, 0.75);
}

.contact-form {
  display: grid;
  gap: var(--space-5);
}

.form-row {
  display: grid;
  gap: var(--space-2);
}

.form-row label {
  font-family: var(--font-display);
  font-size: var(--text-sm);
  font-weight: 600;
  letter-spacing: 0.02em;
}

.form-row input,
.form-row textarea,
.form-row select {
  width: 100%;
  min-height: 2.75rem;
  padding: 0.85rem 1rem;
  color: var(--paper);
  background: rgba(242, 238, 228, 0.05);
  border: 1px solid rgba(242, 238, 228, 0.16);
  border-radius: 0;
  transition:
    border-color var(--duration-fast) var(--ease-out),
    background var(--duration-fast) var(--ease-out),
    box-shadow var(--duration-fast) var(--ease-out);
}

.form-row input:focus,
.form-row textarea:focus,
.form-row select:focus {
  outline: none;
  border-color: rgba(203, 255, 31, 0.55);
  background: rgba(242, 238, 228, 0.08);
  box-shadow: inset 0 0 0 1px rgba(203, 255, 31, 0.2);
}

.form-row textarea {
  resize: vertical;
  min-height: 6rem;
}

.form-note {
  margin: 0;
  font-size: var(--text-xs);
  letter-spacing: 0.02em;
  color: rgba(242, 238, 228, 0.5);
  text-align: left;
}

.contact .btn-primary {
  background: var(--signal);
  color: var(--ink);
  border: 1.5px solid var(--signal);
}

.contact .btn-primary:hover,
.contact .btn-primary:focus-visible {
  background: var(--paper);
  border-color: var(--paper);
  color: var(--ink);
}

.contact .btn-primary:active {
  background: var(--ink);
  color: var(--signal);
  border-color: var(--signal);
  transform: scale(0.98);
}

.form-inline-link {
  color: var(--signal);
  border-bottom: 1px solid rgba(203, 255, 31, 0.55);
  transition:
    color var(--duration-fast) var(--ease-out),
    border-color var(--duration-fast) var(--ease-out),
    opacity var(--duration-fast) var(--ease-out);
}

.form-inline-link:hover,
.form-inline-link:focus-visible {
  color: var(--paper);
  border-bottom-color: var(--paper);
}

.form-inline-link:active {
  color: var(--signal);
  opacity: 0.75;
}

.contact-details {
  list-style: none;
  margin: var(--space-6) 0 0;
  padding: 0;
  display: grid;
  gap: var(--space-3);
}

.contact-details li {
  font-size: var(--text-sm);
  color: rgba(242, 238, 228, 0.75);
}

.contact-details strong {
  display: block;
  margin-bottom: var(--space-1);
  font-family: var(--font-display);
  font-size: var(--text-xs);
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(242, 238, 228, 0.5);
}

.contact-details a {
  color: var(--signal);
  text-decoration: underline;
  text-decoration-color: transparent;
  text-underline-offset: 0.15em;
  transition: text-decoration-color var(--duration-fast) var(--ease-out);
}

.contact-details a:hover,
.contact-details a:focus-visible {
  color: var(--paper);
  text-decoration-color: var(--paper);
}

.contact-details a:active {
  color: var(--signal);
  opacity: 0.75;
}

.contact--page {
  min-height: calc(100vh - var(--header-height));
  padding-top: calc(var(--header-height) + var(--space-8));
}

/* ── Partial loading ── */

.partial-loading {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: var(--space-8) clamp(var(--space-4), 4vw, var(--space-8));
  font-size: var(--text-sm);
  color: var(--ink-soft);
  letter-spacing: 0.02em;
}

.partial-error {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: var(--space-6) clamp(var(--space-4), 4vw, var(--space-8));
  font-size: var(--text-sm);
  color: var(--ink-soft);
}

.offers-section .partial-loading,
.offers-section .partial-error {
  color: rgba(239, 237, 230, 0.65);
}

.partial-error a {
  color: var(--ink);
  border-bottom: 1px solid currentColor;
  transition: border-color var(--duration-fast) var(--ease-out);
}

.partial-error a:hover,
.partial-error a:focus-visible {
  border-bottom-color: var(--signal-accent);
}

.offers-section .partial-error a {
  color: var(--paper);
}

html:not(.partials-loaded) [data-partial-target] .partial-loading {
  opacity: 1;
}

html.partials-loaded [data-partial-target] .partial-loading {
  display: none;
}

/* ── Brand guidelines page ── */

.page-guidelines {
  scroll-padding-top: calc(var(--header-height) + 3.75rem);
}

html:has(body.page-guidelines) {
  scroll-behavior: auto;
}

.page-guidelines main {
  padding-top: var(--header-height);
}

.page-guidelines .guidelines-subnav + .page-hero {
  padding:
    var(--space-6)
    var(--shell-padding)
    var(--space-8);
  max-width: var(--max-width);
  margin-inline: auto;
  width: 100%;
}

.page-hero:not(:has(.shell)) {
  padding-inline: var(--shell-padding);
  max-width: var(--max-width);
  margin-inline: auto;
}

.page-guidelines .guidelines-intro h1 {
  margin: 0 0 var(--space-4);
  font-family: var(--font-display);
  font-size: clamp(2.5rem, 6.5vw, 4.25rem);
  font-weight: 800;
  line-height: 0.94;
  letter-spacing: -0.035em;
  text-wrap: balance;
}

.page-guidelines .guidelines-intro .page-lede {
  max-width: 42rem;
}

.page-guidelines .guidelines-meta {
  margin: var(--space-5) 0 0;
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-soft);
}

@media (max-width: 767px) {
  .page-guidelines .guidelines-subnav + .page-hero,
  .page-hero:not(:has(.shell)) {
    padding-inline: clamp(1rem, 4vw, 2.5rem);
  }
}

.page-guidelines .guidelines-intro .page-lede b {
  color: var(--ink);
  font-weight: 600;
}

.page-guidelines .guidelines-doc {
  padding-top: 0;
}

.page-guidelines .guidelines-doc .secnum {
  margin-bottom: var(--space-4);
}

.page-guidelines .panel-ink .secnum {
  background: var(--signal);
  color: var(--ink);
}

.page-guidelines .panel-signal .secnum {
  background: var(--ink);
  color: var(--paper);
}

/* ── Page layouts ── */

main > .section-line:first-child {
  margin-top: calc(var(--header-height) + var(--space-3));
}

.section-line + .page-hero,
.section-line + .case-study,
.section-line + .contact--page {
  padding-top: var(--space-6);
}

.section-line + .contact--page {
  min-height: auto;
}

.page-hero {
  padding:
    calc(var(--header-height) + var(--space-3))
    0
    var(--space-6);
  max-width: none;
  margin: 0;
  border-bottom: none;
}

.page-hero .shell {
  max-width: var(--max-width);
}

.page-hero h1 {
  margin: 0 0 var(--space-5);
  font-family: var(--font-display);
  font-size: clamp(2.5rem, 6vw, 4.5rem);
  font-weight: 800;
  line-height: 0.98;
  letter-spacing: -0.03em;
}

.page-lede {
  max-width: 42ch;
  margin: 0;
  font-size: var(--text-lg);
  color: var(--ink-soft);
}

.page-cta-inner {
  max-width: 36rem;
  margin: 0 auto;
  text-align: center;
}

.page-cta-inner h2 {
  margin: 0 0 var(--space-4);
  font-family: var(--font-display);
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 0.98;
}

.page-cta-inner p {
  margin: 0 0 var(--space-6);
  color: var(--ink-soft);
}

/* ── Utility & legal pages ── */

.utility-page {
  min-height: calc(100vh - var(--header-height) - 12rem);
  display: flex;
  flex-direction: column;
  justify-content: center;
}

.utility-page .page-hero {
  border-bottom: none;
}

.utility-page .hero-actions {
  margin-top: var(--space-6);
}

.legal-body {
  max-width: 44rem;
  margin: 0 auto;
  padding: var(--space-8) clamp(var(--space-4), 4vw, var(--space-8)) var(--space-10);
  display: grid;
  gap: var(--space-6);
  overflow-wrap: break-word;
  word-break: break-word;
}

.legal-body h2 {
  margin: var(--space-4) 0 0;
  font-family: var(--font-display);
  font-size: var(--text-lg);
  font-weight: 700;
  letter-spacing: -0.01em;
}

.legal-body p,
.legal-body li {
  margin: 0;
  font-size: 0.9375rem;
  line-height: 1.65;
  color: var(--ink-soft);
}

.legal-body ul {
  margin: 0;
  padding-left: 1.25rem;
  display: grid;
  gap: var(--space-2);
}

.legal-body a {
  color: var(--ink);
  border-bottom: 1px solid currentColor;
  transition: border-color var(--duration-fast) var(--ease-out);
}

.legal-body a:hover,
.legal-body a:focus-visible {
  border-bottom-color: var(--signal-accent);
}

.legal-updated {
  margin: 0 0 var(--space-4);
}

.footer-legal {
  display: flex;
  gap: var(--space-4);
}

.footer-legal a {
  color: inherit;
  transition: color var(--duration-fast) var(--ease-out);
}

.footer-legal a:hover,
.footer-legal a:focus-visible {
  color: var(--paper);
  text-decoration: underline;
  text-decoration-color: var(--signal);
}

/* ── Case studies ── */

.case-study {
  max-width: var(--max-width);
  margin: 0 auto;
  padding:
    calc(var(--header-height) + var(--space-8))
    clamp(var(--space-4), 4vw, var(--space-8))
    var(--space-12);
}

.case-study-hero h1 {
  margin: 0 0 var(--space-4);
  font-family: var(--font-display);
  font-size: clamp(2.5rem, 6vw, 4rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 0.98;
}

.case-study-lede {
  max-width: 40ch;
  margin: 0;
  font-size: var(--text-lg);
  color: var(--ink-soft);
}

.case-study-cover {
  margin: var(--space-8) 0;
  border-radius: var(--radius);
  border: 1px solid var(--line);
  overflow: hidden;
}

.case-study-cover img {
  width: 100%;
  height: auto;
  aspect-ratio: 21 / 9;
  object-fit: cover;
}

.case-study-meta {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--space-4);
  padding: var(--space-6) 0;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  margin-bottom: var(--space-8);
}

.meta-highlight {
  color: var(--ink);
  font-weight: 700;
}

.case-study-body {
  max-width: 42rem;
  display: grid;
  gap: var(--space-8);
}

.case-study-body h2 {
  margin: 0 0 var(--space-3);
  font-family: var(--font-display);
  font-size: var(--text-xl);
  font-weight: 700;
  letter-spacing: -0.02em;
}

.case-study-body p {
  margin: 0;
  color: var(--ink-soft);
}

.testimonial--inline {
  margin-top: var(--space-6);
  padding: var(--space-6);
  background: var(--paper-2);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

.testimonial--inline p {
  font-family: var(--font-accent);
  font-style: italic;
  font-size: var(--text-lg);
  line-height: 1.4;
  color: var(--ink);
}

.case-study-nav {
  display: flex;
  justify-content: space-between;
  gap: var(--space-4);
  margin-top: var(--space-10);
  padding-top: var(--space-6);
  border-top: 1px solid var(--ink);
}

/* ── Logo preview switcher ── */

.logo-switcher {
  position: fixed;
  bottom: var(--space-5);
  right: clamp(var(--space-4), 4vw, var(--space-8));
  z-index: 200;
}

.logo-switcher-toggle {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  padding: 0.55rem 0.9rem;
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  background: var(--paper);
  border: 1px solid var(--ink);
  border-radius: 999px;
  cursor: pointer;
  box-shadow: 0 4px 24px rgba(14, 14, 12, 0.12);
  transition:
    background var(--duration-fast) var(--ease-out),
    transform var(--duration-fast) var(--ease-out);
}

.logo-switcher-toggle:hover,
.logo-switcher-toggle:focus-visible {
  background: var(--paper-2);
}

.logo-switcher-toggle:active {
  transform: scale(0.98);
}

.logo-switcher-dot {
  width: 0.5rem;
  height: 0.5rem;
  background: var(--signal);
  border: 1px solid var(--ink);
  border-radius: 50%;
  flex-shrink: 0;
}

.logo-switcher-panel {
  position: absolute;
  bottom: calc(100% + 0.625rem);
  right: 0;
  width: min(17.5rem, calc(100vw - 2rem));
  padding: var(--space-4);
  background: var(--paper);
  border: 1px solid var(--ink);
  box-shadow: 0 8px 32px rgba(14, 14, 12, 0.14);
}

.logo-switcher-label {
  margin: 0 0 var(--space-3);
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}

.logo-switcher-options {
  display: grid;
  gap: 0.375rem;
}

.logo-switcher-option {
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: 100%;
  padding: 0.625rem 0.75rem;
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-align: left;
  color: var(--ink);
  background: transparent;
  border: 1px solid var(--hair);
  cursor: pointer;
  transition:
    background var(--duration-fast) var(--ease-out),
    border-color var(--duration-fast) var(--ease-out);
}

.logo-switcher-option[data-recommended="true"]::after {
  content: "Rec";
  font-size: 0.5625rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  background: var(--signal);
  color: var(--ink);
  padding: 0.15rem 0.45rem;
  border: 1px solid var(--ink);
  border-radius: 999px;
}

.logo-switcher-option:hover,
.logo-switcher-option:focus-visible {
  background: var(--paper-2);
  border-color: var(--ink);
}

.logo-switcher-option[aria-pressed="true"] {
  background: var(--ink);
  color: var(--paper);
  border-color: var(--ink);
}

.logo-switcher-option[aria-pressed="true"][data-recommended="true"]::after {
  background: var(--signal);
  color: var(--ink);
}

/* ── Footer (VSCO-inspired) ── */

.site-footer {
  padding: 0;
  background: var(--ink);
  color: var(--paper);
  border-top: 1px solid var(--hair-inv);
}

.footer-inner {
  max-width: var(--max-width);
  margin: 0 auto;
  padding-inline: var(--shell-padding);
}

.footer-hero {
  padding-block: clamp(var(--space-10), 8vw, var(--space-16));
}

.footer-hero .footer-inner {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  gap: clamp(var(--space-8), 6vw, var(--space-12));
  align-items: start;
}

.footer-nav {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0;
}

.footer-col {
  padding-inline: var(--space-5);
  border-right: 1px solid var(--rule-color-inv);
}

.footer-col:first-child {
  padding-left: 0;
}

.footer-col:last-child {
  border-right: none;
  padding-right: 0;
}

.footer-statement {
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(2.35rem, 6.5vw, 5.25rem);
  font-weight: 900;
  line-height: 0.92;
  letter-spacing: -0.03em;
  text-transform: uppercase;
}

.footer-statement-line {
  display: block;
}

.footer-statement-line--offset {
  padding-left: clamp(1.5rem, 10vw, 5.5rem);
}

.footer-col-heading {
  margin: 0 0 var(--space-4);
  font-family: var(--font-mono);
  font-size: var(--text-xs);
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--paper);
}

.footer-col-links {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: var(--space-2);
}

.footer-col-links a {
  color: rgba(239, 237, 230, 0.62);
  text-decoration: none;
  font-size: var(--text-sm);
  transition: color var(--duration-fast) var(--ease-out);
}

.footer-col-links a:hover,
.footer-col-links a:focus-visible {
  color: var(--signal);
}

.footer-action {
  padding-block: var(--space-6);
  border-top: 1px solid var(--hair-inv);
}

.footer-action .footer-inner {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-5);
}

.footer-ctas {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-3);
}

.footer-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.75rem;
  padding: 0 var(--space-5);
  border: 1px solid rgba(239, 237, 230, 0.42);
  border-radius: 0;
  color: var(--paper);
  font-family: var(--font-mono);
  font-size: var(--text-xs);
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  text-decoration: none;
  transition:
    background var(--duration-fast) var(--ease-out),
    border-color var(--duration-fast) var(--ease-out),
    color var(--duration-fast) var(--ease-out);
}

.footer-cta--bracket {
  box-shadow:
    inset 0 0 0 1px rgba(239, 237, 230, 0.42),
    3px 3px 0 -1px rgba(239, 237, 230, 0.42),
    -3px -3px 0 -1px rgba(239, 237, 230, 0.42);
}

.footer-cta:hover,
.footer-cta:focus-visible {
  border-color: var(--signal);
  color: var(--signal);
}

.footer-cta--ghost {
  background: transparent;
  border-color: rgba(239, 237, 230, 0.28);
}

.footer-cta--ghost:hover,
.footer-cta--ghost:focus-visible {
  background: rgba(239, 237, 230, 0.08);
  border-color: var(--signal);
  color: var(--signal);
}

.footer-meta {
  padding-block: var(--space-4) var(--space-5);
  border-top: 1px solid var(--hair-inv);
}

.footer-meta .footer-inner {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: var(--space-4);
  font-size: var(--text-xs);
  color: rgba(239, 237, 230, 0.5);
}

.footer-legal {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-4);
  margin: 0;
}

.footer-legal a {
  color: inherit;
  text-decoration: none;
  transition: color var(--duration-fast) var(--ease-out);
}

.footer-legal a:hover,
.footer-legal a:focus-visible {
  color: var(--paper);
}

.footer-copy,
.footer-tag {
  margin: 0;
}

.footer-tag {
  margin-left: auto;
}

.site-footer a.logo.logo--footer {
  flex-shrink: 0;
  text-decoration: none;
}

.site-footer .logo-v--signal {
  color: var(--paper);
}

.site-footer .logo-v--reveal .logo-vis,
.site-footer .logo-v--redact .logo-open {
  color: var(--paper);
}

.site-footer .logo-v--redact .logo-bar {
  background: var(--paper);
  color: var(--ink);
}

.site-footer--dark {
  background: var(--ink);
  color: var(--paper);
  border-top: none;
}

@media (max-width: 767px) {
  .footer-hero .footer-inner {
    grid-template-columns: 1fr;
    gap: var(--space-8);
  }

  .footer-nav {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .footer-tag {
    margin-left: 0;
  }
}

@media (max-width: 479px) {
  .footer-nav {
    grid-template-columns: 1fr;
  }

  .case-study-meta {
    grid-template-columns: 1fr;
  }

  .footer-ctas {
    width: 100%;
  }

  .footer-cta {
    flex: 1 1 calc(50% - var(--space-3));
    justify-content: center;
  }
}

/* ── Scroll animations ── */

[data-animate] {
  opacity: 1;
  transform: none;
}

/* Transition must live on both states — a rule scoped to :not(.is-visible)
   alone stops applying the moment the class flips, so nothing animates. */
html.js-anim [data-animate] {
  transition:
    opacity 0.7s var(--ease-out),
    transform 0.7s var(--ease-out);
}

html.js-anim [data-animate]:not(.is-visible) {
  opacity: 0;
  transform: translateY(24px);
}

html.js-anim [data-animate="fade"]:not(.is-visible) {
  transform: none;
}

[data-animate].is-visible {
  opacity: 1;
  transform: translateY(0);
}

[data-animate="fade"].is-visible {
  transform: none;
}

[data-delay="1"] { transition-delay: 0.1s; }
[data-delay="2"] { transition-delay: 0.2s; }
[data-delay="3"] { transition-delay: 0.3s; }
[data-delay="4"] { transition-delay: 0.4s; }

/* ── Responsive ── */

@media (max-width: 1024px) {
  .offer {
    grid-template-columns: 4rem 1fr;
  }

  .offer .idx {
    padding: var(--space-5) 0 var(--space-5) var(--space-4);
    font-size: 1.75rem;
  }

  .offer .meat {
    padding: var(--space-5);
  }

  .offer .role {
    grid-column: 1 / -1;
    padding: var(--space-4) var(--space-5);
  }

  .offers-section:not(.offers-section--page) .offer .role {
    border-top: 1px solid var(--hair-inv);
  }

  .offers-section--page .offer .role {
    border-top: 1px solid var(--hair-inv);
  }

  .offers-bento {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .offers-bento .offer-card--sprint,
  .offers-bento .offer-card--pick {
    grid-column: span 2;
  }

  .offers-bento .offer-card--social {
    border-right: 1px solid var(--hair-inv);
    border-bottom: 1px solid var(--hair-inv);
  }

  .offers-bento .offer-card--site {
    border-right: none;
    border-bottom: 1px solid var(--hair-inv);
  }

  .offers-bento .offer-card--pick {
    border-bottom: none;
  }
}

@media (max-width: 767px) {
  :root {
    --text-mark: clamp(2.75rem, 14vw, 4rem);
  }

  .site-header {
    gap: var(--space-3);
  }

  .site-header__inner,
  .site-header:not(:has(.site-header__inner)) {
    height: var(--header-height);
  }

  /* Keep Start a Project visible; nav links live in the drawer */
  .site-header .site-nav {
    display: flex;
    align-items: center;
    gap: var(--space-2);
    margin-left: auto;
  }

  .site-header .site-nav a:not(.nav-cta) {
    display: none;
  }

  .site-header .site-nav a.nav-cta {
    font-size: 0.625rem;
    padding: 0.45rem 0.75rem;
    min-height: 2.25rem;
  }

  .site-header__inner .menu-toggle {
    margin-left: var(--space-2);
  }

  .site-header .logo-v--signal {
    font-size: clamp(0.6875rem, 3.2vw, 0.8125rem);
    gap: 0.35em;
  }

  .site-header .logo-text {
    max-width: none;
  }

  /* Hero: less chrome up top, less dead air below */
  .hero {
    padding:
      calc(var(--header-height) + var(--space-1))
      0
      var(--space-5);
  }

  .hero--bleed {
    min-height: 100svh;
    padding-top: 0;
    padding-bottom: var(--space-6);
  }

  .hero-media-img {
    object-position: 18% 48%;
  }

  .hero-media-scrim {
    background:
      linear-gradient(
        180deg,
        rgba(14, 14, 12, 0.72) 0%,
        rgba(14, 14, 12, 0.62) 45%,
        rgba(14, 14, 12, 0.78) 100%
      );
  }

  .hero-meta-band {
    border-top: none;
    padding-inline: clamp(var(--space-4), 4vw, var(--space-8));
    padding-bottom: 0;
    margin-bottom: var(--space-4);
  }

  .hero--bleed .hero-meta-band {
    border-top: none;
    border-bottom-color: rgba(239, 237, 230, 0.22);
    padding-top: calc(var(--header-height) + var(--space-1));
  }

  .hero-meta {
    flex-wrap: wrap;
    align-items: baseline;
    gap: var(--space-3);
    row-gap: var(--space-2);
    font-size: 0.625rem;
    letter-spacing: 0.1em;
  }

  /* Studio line is redundant with the lede on a small screen */
  .hero-meta span:nth-child(2) {
    display: none;
  }

  .hero-copy .mark {
    margin-bottom: var(--space-3);
  }

  .mark-v--signal {
    white-space: normal;
  }

  .hero-lede,
  .hero .lede {
    font-size: clamp(1rem, 4.2vw, 1.25rem);
    margin: var(--space-3) 0 var(--space-5);
  }

  .hero-actions {
    flex-direction: column;
    align-items: stretch;
  }

  .hero-actions .btn {
    width: 100%;
  }

  /* Scroll cue wastes space on touch; section line is enough */
  .scrollcue {
    display: none;
  }

  .manifesto,
  .idea {
    padding: 0 0 var(--space-8);
  }

  .section-intro {
    padding-block: var(--space-3) var(--space-2);
  }

  .section-gate-row {
    margin-top: var(--space-5);
  }

  .hatch-rule,
  :is(.manifesto, .idea, .offers-section, .work, .approach, .contact) > .section-hatch {
    display: none;
  }

  .hero-actions-accent {
    display: none;
  }

  .hero-actions-row {
    max-width: none;
  }

  .col-grid--3 {
    grid-template-columns: 1fr;
  }

  .col-grid > * {
    border-right: none;
    border-bottom: 1px solid var(--rule-color);
  }

  .col-grid--inv > * {
    border-bottom-color: var(--rule-color-inv);
  }

  .col-grid > *:last-child {
    border-bottom: none;
  }

  .offers-bento {
    grid-template-columns: 1fr;
  }

  .offers-bento .offer-card--sprint,
  .offers-bento .offer-card--social,
  .offers-bento .offer-card--site,
  .offers-bento .offer-card--pick {
    grid-column: span 1;
    border-right: none;
    border-bottom: 1px solid var(--hair-inv);
  }

  .offers-bento .offer-card--pick {
    border-bottom: none;
  }

  .work-frame-grid {
    grid-template-columns: 1fr;
  }

  .work-frame-grid .work-card,
  .work-frame-grid .work-card:nth-child(2n),
  .work-frame-grid .work-card--large {
    grid-column: auto;
    border-right: none;
    border-bottom: 1px solid var(--rule-color);
  }

  .work-frame-grid .work-card:last-child {
    border-bottom: none;
  }

  .approach-steps-strip {
    grid-template-columns: 1fr;
  }

  .approach-steps-strip .step-item {
    border-right: none;
    border-bottom: 1px solid var(--rule-color);
  }

  .approach-steps-strip .step-item:last-child {
    border-bottom: none;
  }

  .footer-col {
    border-right: none;
    padding-inline: 0;
    padding-block: var(--space-4);
    border-bottom: 1px solid var(--rule-color-inv);
  }

  .footer-col:last-child {
    border-bottom: none;
  }

  .footer-statement-line--offset {
    padding-left: clamp(1rem, 6vw, 2.5rem);
  }

  /* Legacy short anchor hidden on mobile */
  .manifesto .section-line,
  .idea .section-line {
    display: none;
  }

  .page-hero {
    padding-top: calc(var(--header-height) + var(--space-2));
    padding-bottom: var(--space-5);
  }

  .page-hero h1 {
    font-size: clamp(2rem, 8vw, 2.75rem);
    margin-bottom: var(--space-4);
  }

  .page-lede {
    font-size: clamp(1rem, 4vw, 1.125rem);
  }

  .utility-page .hero-actions {
    flex-direction: column;
    align-items: stretch;
    margin-top: var(--space-5);
  }

  .utility-page .hero-actions .btn {
    width: 100%;
  }

  .contact--page .contact-inner {
    gap: var(--space-8);
  }

  .case-study {
    padding-top: calc(var(--header-height) + var(--space-5));
    padding-bottom: var(--space-8);
  }

  .section-line + .page-hero,
  .section-line + .case-study,
  .section-line + .contact--page {
    padding-top: calc(var(--header-height) + var(--space-3));
  }

  .page-cta {
    padding: var(--space-8) clamp(var(--space-4), 4vw, var(--space-8));
  }

  .manifesto h2,
  .idea h2,
  .sectitle {
    max-width: none;
  }

  .manifesto-inner,
  .idea-inner {
    margin-top: 0;
  }

  .section-header--split {
    flex-direction: column;
    align-items: flex-start;
  }

  .flow {
    flex-direction: column;
    align-items: flex-start;
    gap: var(--space-2);
  }

  .flow-arrow {
    display: none;
  }

  .moat-cards,
  .cards {
    grid-template-columns: 1fr;
  }

  .moat-cards .card,
  .cards .card {
    border-right: none;
    border-bottom: 1px solid var(--ink);
  }

  .moat-cards .card:last-child,
  .cards .card:last-child {
    border-bottom: none;
  }

  .offer {
    grid-template-columns: 1fr;
  }

  .offer .idx {
    padding: var(--space-5) var(--space-4) 0;
    font-size: 1.5rem;
  }

  .offer .meat {
    padding: var(--space-4);
  }

  .offer .role {
    border-top: 1px solid rgba(242, 238, 228, 0.15);
    padding: var(--space-4);
  }

  .offers-section--page .offer .role {
    border-top-color: var(--hair-inv);
  }

  .offer .meat h3 {
    font-size: 1.375rem;
  }

  .work-grid {
    grid-template-columns: 1fr;
  }

  .work-card--large {
    grid-column: auto;
  }

  .case-study-meta {
    grid-template-columns: repeat(2, 1fr);
  }

  .case-study-nav {
    flex-direction: column;
    align-items: flex-start;
  }

  .footer-meta .footer-inner {
    flex-direction: column;
    align-items: flex-start;
  }

  .page-cta-inner .btn {
    width: 100%;
  }

  .idea-split,
  .split {
    grid-template-columns: 1fr;
    gap: var(--space-6);
  }
}

@media (min-width: 768px) {
  .site-nav {
    display: flex;
  }

  .menu-toggle {
    display: none;
  }

  .mobile-nav-cta {
    display: none;
  }

  .col-grid--3 {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .hero-grid {
    grid-template-columns: 1.1fr 0.9fr;
    align-items: center;
    gap: var(--space-8);
  }

  .hero-grid:has(.mark) {
    grid-template-columns: 1fr;
  }

  .services-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .service-card:nth-child(2n) {
    border-right: none;
  }

  .work-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .work-grid--full {
    grid-template-columns: repeat(2, 1fr);
  }

  .case-study-meta {
    grid-template-columns: repeat(4, 1fr);
  }

  .work-card--large {
    grid-column: span 2;
  }

  .work-card--large .work-link img {
    aspect-ratio: 21 / 9;
  }

  .approach-layout {
    grid-template-columns: 0.9fr 1.1fr;
    align-items: start;
  }

  .contact-inner {
    grid-template-columns: 1fr 1fr;
    align-items: start;
  }
}

@media (min-width: 1200px) {
  .services-grid {
    grid-template-columns: repeat(4, 1fr);
  }

  .service-card {
    border-right: 1px solid rgba(242, 238, 228, 0.12);
    border-bottom: none;
  }

  .service-card:nth-child(2n) {
    border-right: 1px solid rgba(242, 238, 228, 0.12);
  }

  .service-card:nth-child(4n) {
    border-right: none;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .ticker-track {
    animation: none;
  }

  .scrollcue::after {
    animation: none;
  }

  [data-animate],
  html.js-anim [data-animate] {
    opacity: 1;
    transform: none;
    transition: none;
  }

  html.js-anim .rule[data-animate-line],
  html.js-anim .hero-band-rule[data-animate-line],
  html.js-anim .section-line {
    transform: none;
    transition: none;
  }

  .work-link img {
    transition: none;
  }

  .logo-live-dot,
  .hero-live-dot {
    animation: none;
  }

  .logo-switcher-toggle:active {
    transform: none;
  }
}